About Us



MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs, and research reports.

The marketing technology universe continues to grow and grow. Marketers in every industry are constantly challenged to review their marketing technology and take actions to improve their martech stack. At MarTech Series our passion is understanding how marketers and businesses can get more from marketing technology. We help you avoid the pitfalls of modern marketing and make the most of the incredible opportunities enabled by martech.

Martech Series is published and promoted by iTech Series, a B2B publishing and marketing services company. We select our specialist Expert Authors for their in-depth knowledge and experience of specific digital channels and marketing techniques.

How can we help you?

MarTech Series’ editorial vision is focused on delivering high quality, relevant Marketing Technology Insights for B2B marketing and sales professionals. Our library of marketing technology advice for members is created by a dedicated panel of authors and edited by our seasoned editorial staff. The MTS readership benefits from our comprehensive coverage of the martech space to improve results from marketing technology, and make their marketing smarter.

Subscribe for our Newsletter and Updates and join the growing community of MarTech Series members. Engage with us to share experiences, build connections with senior industry influencers and interact with the larger martech ecosystem.

Editorial Services

Interested in featuring your business on MarTech Series? Amplify your brand’s recall and gain share-of-mind in the martech space: work with our Editorial & Content Services team to feature your business on Martech Series.


Shayne Barretto

Shayne has over 14 years of sales and operational leadership experience in the technology space, having held various sales & marketing roles across North America and most recently in the Asia-Pacific region.

Before co-founding MarTech Series, he was responsible for setting up a multi-million dollar sales team at a marketing technology startup. As Chief Operating Officer, Shayne drives our strategic partnerships and operational capability, and is responsible for delivering revenue. He also actively contributes to ensuring our client’s success.
An avid sports fan, Shayne is a 4.5 level tennis player and is a die-hard supporter of the Arsenal soccer team.

Sudipto Ghosh

Sudipto is a technology research specialist who brings 8 years of professional blogging and technical writing experience to Martech Series editorial team. He has developed cutting-edge content for over 100 websites and mobile applications. Our ‘Wordsmith’ is an engaging conversationalist and has done more than 200 interviews with some of the leading names in automobile, digital advertising, IT/ITES, medical technology, real estate, gemstone certification, HVAC, tourism and food processing industries. Apart from technical writing, he loves to blow off steam by chronicling stories about top medical professionals, innovators, spiritual ‘gurus’, gym trainers, nutritionists, wedding planners, chefs and off-beat hobbyists. The best place to find him beyond work hours— the shadiest underground gym in the city. He is an ardent sports buff and contributes with his witty live commentary too.

Avinash Duduskar

Avinash is an award-winning instructional designer who brings over 13 years of design, analysis, branding and identity practice to the Martech Series content team. SAP, Microsoft, Nokia and Hewitt are some of the Fortune 500 and 1000 companies that have benefited from his insights.

A voracious reader, when not carving Himalayan mountain roads our resident geek, who suffers Grammatical Pedantry Syndrome divides his time between his family, IoT sensors, networking gear and motorcycles.

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