Target Data, Chicago’s fastest-growing, data-driven, strategic marketing firm, announced that technology and data veteran Edward Yeh has joined its executive team, serving as Vice President of Technology and reporting directly to Marshall Gibbs, Target Data’s COO.
Mr. Yeh will oversee all technology efforts for Target Data, leading the company’s development of a new suite of solutions, including a scalable campaign marketing system, cloud-based services designed for faster and more streamlined processes, and an automated dashboard system.
Mr. Yeh brings over 16 years of experience in data technology, holding leadership positions such as Director of Data Services for Fox Interactive Media and Sr. Director of Data Services for MyLife.com. He also directed key database projects at companies like Networked Insights and St. Jude Medical. He has deep expertise in enterprise data architecture, data management, as well as bridging the gap between data usage and data-driven decisioning. He also served as Principal Big Data Consultant on a variety of strategic projects for national and regional companies.
“I’m excited to join Target Data because we share the same vision and approach to solving the marketer’s data technology challenges. Many companies have a marketing system, but Target Data is the only one that offers such precise targeting. Its algorithm and modeling are second to none,” said Mr. Yeh. “I’m looking forward to helping Target Data sustain its impressive growth by streamlining and scaling its technology in the cloud.”
“Edward has a unique combination of data technology expertise and client-facing problem solving. He brings the right skillset Target Data needs to meet the growing demands among mid-size organizations for data-driven marketing solutions,” said Marshall Gibbs.