Grapeshot’s Live Context Marketing Engine Gives VICE Media Expanded Power to Help Brands Maximize Ad Effectiveness
Grapeshot, a global privately-owned technology company that deploys machine learning to unlock the value from data, announced its collaboration with VICE Media, the world’s leading youth brand, to roll-out an innovative and customized brand safety solution for VICE’s content, which spans the worlds of culture, food, fashion, music, sports, tech and more. The announcement was made at VICE’s NewFronts presentation in New York.
By tapping Grapeshot for this brand safety solution, VICE is able to give its advertisers the assurance that their brand will not be placed next to any content they do not wish to be associated with.
Stop Interrupting. Start Connecting with Grapeshot Live
VICE will leverage Grapeshot Live to discover and segment new audiences, trends, and patterns from multiple marketing channels. VICE also intends for Vice Voices to play a key role as a research and planning tool. Together with Grapeshot, VICE will also offer a consistent platform to audiences to provide feedback on content and interests.
“Grapeshot is proud to power global premium publishers with context marketing tools. VICE shares our desire to innovate and create in the moment marketing opportunities for brands. We look forward to bringing new products to the market together,” said Daniel Oakins, Global Director, Publishing, Grapeshot.
“The global footprint of VICE provides a unique challenge when it comes to creating scalable solutions to address brand safety targeting. This partnership with Grapeshot allows us to deploy across multiple platforms, ingest our international content, and work together to optimize our media transactions to provide an ideal environment,” said Andrew Smith, VP Digital, VICE Media.
Identify and Target Audiences Real-Time
Currently, Grapeshot’s Live Context Marketing Engine provides marketers with real-time, actionable insights. Marketers use the engine to instantly identify and engage target consumers in the moment by dynamically discovering and categorizing new audiences, trends, and patterns across billions of digital sources in more than 30 languages.
Grapeshot integrates with leading marketing and media platforms including AppNexus, MediaMath, Turn, The Trade Desk, AdForm, iPinYou, and AOL, making it easy for brands, agencies, and publishers to market in the moment, while also guaranteeing brand safety. Additionally, the company also integrates with leading marketing and media platforms including AppNexus, MediaMath, Turn, The Trade Desk, AdForm, iPinYou and AOL, making it easy for brands, agencies, and publishers to market in the moment, while also guaranteeing brand safety.
The partnership makes the pair the only solution capable of delivering VICE a truly global brand safety proposition, detecting more than 100+ different languages to offer unrivaled brand safety capabilities in all territories and in all languages VICE publishes in.