Kochava Collective Scales 1 Billion Addressable Mobile Devices

Kochava Collective Scales 1 Billion Addressable Mobile Devices
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Kochava Collective Logo (PRNewsfoto/Kochava Inc.)

Kochava Collective is world’s largest independent mobile data marketplace. It offers unprecedented audience breadth and targeting capabilities across all major platforms, networks and top DSPs

Kochava, the leading data analytics and visualization platform for mobile and connected devices, has achieved a monumental feat. The company announced about breaching the Brobdingnagian landmark figure of 1 Billion unique mobile devices within its proprietary Kochava Collective. This gives marketers access from over 75 curates audiences among top verticals to create hyper-personalized campaigns for acquiring, retargeting and identifying lookalike audience groups.

Kochava Collective reaching 1 billion unique device profiles proves that marketers and networks are hungry for a more diverse, transparent and independent mobile marketplace.

Ecstatic about taking Kochava Collective to over 1 billion users, Charles Manning, CEO of Kochava says, “The reception of the Kochava Collective by both marketers and networks has been more than we could have anticipated. This milestone demonstrates that the Kochava Collective is the largest independent mobile data marketplace and that we are fulfilling the previously unaddressed need for marketers to reach broader quality mobile audiences throughout the digital landscape.”

Kochava Collective: An Audience Platform for Maturing Mobile Ecosystem

Kochava Collective provides global coverage for activating audiences across all major platforms, networks, and DSPs, including Facebook, Snap, Google, Twitter and so on. The audience data is segmented based on –

  • Location
  • Session frequency
  • Apps engagement and download
  • Registrations and views
  • Advertising activity
  • Purchases, shares, and Add-to-carts
  • Language preferences

In today’s fast-paced and complex mobile ecosystem, the Kochava Collective simplifies targeting efforts for marketers by providing them the ability to create, reach and scale their ideal mobile audiences.

via Kochava Collective
Kochava Collective

It also provides enhanced discovery of networks and allows marketers to engage users on the networks and platforms where they are most affordable and active.

Cost-Effective and Highly Efficient Audience Curation Marketplace

Audience curation tools, as a matter of fact, are among the costliest technologies in the marketing stack. The companies with Mobile-First strategies hesitate in cherry-picking the right tool for their first marketing campaign. Despite the scope of audience curation tools in the marketplace, pricing and effectiveness remain top factors that lead to poor adoption among the businesses.

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Kochava Collective Audience Segment
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Kochava Audience Segment

The Kochava Collective is a welcome disruptor in this space, offering a marketplace where marketers find their ideal audience and target them on the most cost-effective networks carrying them.

By design, Kochava Collective eliminates the potential for data leakage and protects the segment targeting metrics of buyers against networks who may offer them to competitors or otherwise enhance their own internal targeting algorithms.

Kochava’s New Captain for Audience Demand

In response to the overwhelming demand, Kochava has hired Trevor Hamilton as the new VP of Audience Demand for the Kochava Collective. Hamilton has made his career in the mobile industry, most recently serving as CRO of Boxfish where he led the advertising division.

Today, mobile devices are the dominant platform for marketers to reach consumers.

As more brands and ad dollars shift toward mobile, audience discovery and targeting have become more challenging and expensive. To date, marketers have had relatively few options for discovering quality new users outside of one or two major platforms.

How Marketers and Networks Benefit from Joining Kochava Collective

The Kochava Collective benefits marketers and networks alike. Media agencies can fulfill their clients’ targeting requests with greater precision and engage audiences at scale through its lookalike capabilities. By joining the Kochava Collective, networks can highlight and monetize their audiences, allowing for rich discovery, seamless and fluid activation, all while maintaining the privacy of their traffic and device IDs.

For the fast maturing mobile ecosystem, Kochava Collective offers a unique concept of an independent and transparent data marketplace that is appealing to modern marketers, driven to achieve performance and efficiency.

The combination of rich insights like engagement, recency, session frequency, location and more within the Kochava Collective allows networks to expose their audiences to marketers who want to target a particular, highly specialized niche.

Next-gen Audience Targeting with integrated solutions

The Kochava Collective offers a la carte audience targeting models for –

  • Conquesting
  • Retargeting
  • Lookalike modeling

With enhanced custom supply audience tools, marketers can also scale their campaigns while simultaneously eliminating the potential of targeting the same user on different networks due to the platform’s ability to select the network with the highest probability of success in reaching each user.

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