MOAT is now an Oracle Company. By acquiring MOAT, Oracle Data Cloud will offer brands and publishers a full suite of targeting and measurement solution for better brand safety and viewability
Oracle has scored a major martech moment just days before its marquee annual event, The Modern Marketing Experience 2017. The world’s leading cloud platform announced that it has signed a decisive agreement to acquire Moat, a digital measurement company. Moat will join Oracle Data Cloud to enable marketers and publishers gain insightful results from their media campaigns.
As part of Oracle, Moat will connect data to consumer attention for better media experiences and business outcomes. With Moat’s acquisition, Oracle Data Cloud will now offer brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.
Expected Benefits from Moat’s Acquisition
Moat’s enterprise client base and industry-leading attention analytics and intelligence suite provide a strong complement to Oracle Data Cloud’s audience targeting and measurement solutions.
Roza expects Moat’s expertise will help Oracle Data Cloud customers improve their ad creative campaigns, tackling the challenges within an increasingly fraudulent ecosystem. To strengthen the battle against ad frauds and extend brand-safe adaptation for marketers and publishers, Roza hopes Moat offers the best solution.
Roza says, “Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand and agency clients.”
Leadership Thoughts from the CEOs of Oracle and Moat
“It is with great enthusiasm that we join forces with Oracle Data Cloud,” said Jonah Goodhart, CEO and Co-Founder of Moat.
Eric Roza, SVP and GM of Oracle Data Cloud, said – “I am thrilled to welcome CEO Jonah Goodhart and the entire Moat team to Oracle Data Cloud.”
“When Oracle approached us about working together, we began to see the huge potential to jointly drive innovation. At our core, we believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics.”
Moat’s Status within Oracle Data Cloud
Oracle announced that Moat will continue to function as an independent platform. The new addition to Oracle Data Cloud empowers marketers with trusted measurement, analytics, and intelligence. Oracle Data Cloud currently delivers its services to the world’s largest brands including Nestle, Procter & Gamble, and Unilever, and leading publishers such as ESPN, Facebook, NBCUniversal, Snapchat, and YouTube.
Oracle is currently reviewing the existing Moat product roadmap and will be providing guidance to customers in accordance with Oracle’s standard product communication policies. Any resulting features and timing of the release of such features as determined by Oracle’s review of Moat’s product roadmap are at the sole discretion of Oracle.