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YouAppi Opens New Office in Beijing to Grow Asian Footprint

YouAppi Opens New Office in Beijing to Grow Asian Footprint
via YouAppi

YouAppi, a leading mobile growth marketing platform for premium mobile brands has announced that it has opened a new office in Beijing. The expansion into the dragon country is the result of monumental growth in its revenue. Following YouAppi’s Series B round last year with investments from Chinese investors earmarked for Asian expansion, the company earlier announced opening new offices in Japan and Indonesia. The Asian footprint will enable YouAppi to support customers which in the fastest growing MarTech region since 2015.

YouAppi first established the China office in November 2015. Now, after 18 months, the office has achieved 500% revenue growth in China with a team of 22 employees. 

YouAppi is also experiencing strong global revenue growth. Proof of the company’s success can be found in the 16,700 campaigns run for 485 leading advertisers via 110 billion monthly impressions served around the world over the last four years.

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OneRun Platform, YouAppi’s core technology, offers one single point to streamline mobile media buying, combining the power of machine learning with the company’s proprietary predictive algorithms which analyze over 250 terabytes of data every day.

The new office in Beijing represents YouAppi’s fast expansion of the company’s presence in the Chinese market. Vice President of Business Development in APAC, Michael Wang, who also leads the China office said: “YouAppi China has grown very quickly, especially in 2016. Last year, we launched two new business models, the Software Developer Kit (SDK) and Online API, attracting more publishers. We are devoting our efforts to helping developers to monetize their applications and traffic.”

Read Also: Interview with Jennifer Shambroom, Chief Marketing Officer at YouAppi

YouAppi now has more than 100 clients in China, including leading global Chinese brands such as Baidu, Alibaba, Qihoo 360, Apus and Kika. Felix LeeHead of Monetization and BD at Baidu, said, “As one of the leading partners for Baidu’s international monetization business, YouAppi delivers high-quality advertisers at scale. They not only provide great fill rate for the advertising inventory for Baidu’s products but also improve performance on individual ads.”

YouAppi’s SDK enables publishers to offer rewarded video ads and video interstitial ads, leveraging the company’s Post-Install Event-driven targeting, which considers over 60 segmentation parameters, including device type and geographic location. With YouAppi’s API, partners can seamlessly integrate campaign data in real-time into campaign and marketing reports, regardless of the analytics and or data visualization platform used by the client.

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