Zeta Global Scoops $140 Million Series F from GPI Capital and Blackstone’s GSO Capital Partners

Zeta Global Scoops $140 Million Series F from GPI Capital and Blackstone's GSO Capital Partners

Zeta was recently named as a Visionary in the 2017 Magic Quadrant for Digital Marketing Hubs

Zeta Global, a data-driven technology innovator for people-based marketing, announced that it has scooped $140 million in Series F from GPI Capital. The funding is sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP (GSO), the credit division. Zeta Global raised 115 million in equity capital and $25 million in debt financing. Bill Royan, Managing Partner and Chief Investment Officer of GPI Capital, will join Zeta’s Board of Directors at the close of the deal.

Series F is a Watershed Moment for Zeta Global

David A. Steinberg,CEO at Zeta Global via LinkedIn
David A. Steinberg, CEO at Zeta Global via LinkedIn

Calling the latest round as a watershed moment for Zeta Global, David A. Steinberg, the CEO and Co-Founder of the company says, “We are thrilled to start our new relationship with GPI Capital and are proud of our continued support from our partners at GSO and Blackstone.”

Steinberg adds, “We are hitting every milestone in our evolution and will continue to capitalize on acquisitions that will enhance and extend our marketing cloud so that we can deliver even more to our blue-chip client base.”

“It’s amazing to look back at where David and I first started when Zeta was created almost 10 years ago – “big data” wasn’t even a term,” said John Sculley, Zeta Global’s Co-Founder and former CEO of Apple Computer and Pepsi-Cola.

“Today, Zeta Global is an outstanding and well-regarded technology platform, with a blue-chip client base and solid leadership team with the right DNA to continue our mission in providing the world’s leading brands the solutions they need to succeed in this rapidly changing, digitally-driven marketing ecosystem.”

Bill Royan says, “We believe that Zeta’s assets and capabilities make the company (Zeta Global) uniquely positioned to capitalize on this shift. We’re delighted to become involved with the company at this stage of its trajectory.”

Zeta Global Rises as a Promising Marketing Technology Company

The Series F funding comes at a pivotal point in Zeta Global’s development, as the new financing will help fuel the martech company’s growth through strategic acquisitions and investments in technology, operations, and sales & marketing. The latest round of funding marks the biggest raise in the Zeta Global’s history. Since its inception, the maker of Zeta Hub has raised more than $250 million in capital. This late-stage funding reaffirms Zeta’s status as one of the most promising marketing technology companies and comes in the wake of a record 2016 and a strong start to 2017.

Zeta was recently named as a Visionary in the 2017 Magic Quadrant for Digital Marketing Hubs. The company announced that it grew more than 50% in 2016, building on its track record of success for using data-driven marketing technologies and tools to enable brands to break through and connect with their customers and improve marketing ROI in today’s hyper-converged marketing technology ecosystem.

Landmark Achievements in the Last 18 Months

Since the start of 2017, Zeta has made noteworthy moves in bolstering its technology platform and its leadership team. In March, the Company named Donald Steele, former Managing Director of North American Sales at Epsilon, as its first Chief Revenue Officer. In late 2016, Zeta appointed Jarrod Yahes, former Chief Financial Officer of Jackson Hewitt Tax Service Inc. and Senior Vice President and Controller for ExlService Holdings, Inc., as the company’s new Chief Financial Officer.

ZetaHub platform has also made major strides in the past 18 months garnering the attention of leading analysts and Fortune 500 clients. ZetaHub was recently recognized as a Visionary in the Gartner Magic Quadrant Report for Digital Marketing Hubs for the first time and rated number one in The Relevancy Group’s Relevancy Ring and Red Pill Email reports for enterprise email platforms.

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