Circle Research Selects Confirmit for Online Push

Circle Research

Confirmit Horizons to look over all online activities of this specialist B2B research agency.

Circle Research, the leading B2B market research company has given Confirmit Horizons the responsibility to drive and manage all of its web-based activities. The decision was taken to accelerate and deliver better and comprehensive services to its client base.

Providing advanced web-based research programmes to a wide variety of businesses and several premium brands, Circle Research had won the 2016 MRS Award for Best Agency. It aims at engaging with survey respondents while providing actionable insights and analysis to its clients.

Andrew Dalglish, co-founder of Circle Research, noted, “We work with business decision-makers who need quick access to action-based insight. It’s essential that the software platform we use can support our clients’ growing need for comprehensive, feature-rich research. At the same time, their demand for quick delivery of programmes means that our researchers must find the software straightforward to use, questionnaires easy to set up, and results deliverable in clear, accessible formats.”

Dalglish added, “After exploring four providers, Confirmit stood out as offering by far the best platform to match all of our requirements. No other platform could match the breadth of smart features that Confirmit Horizons delivers, the broad range of question types supported, and the detailed yet easy-to-digest analysis tools. We were particularly impressed by the dashboards that present results to clients in a way that allows them to drill down to exactly the level of detail they need.”

Circle Research required adopting a platform with multi-lingual capabilities. It chose Confirmit Horizons as it supports dozens of languages, making it a perfect fit for global research programmes.

According to Tim Hannington, EVP at Confirmit, “We’re delighted to be working with Circle Research and we’re pleased that the transition to our platform over the past few weeks has happened seamlessly. As a leading agency in its field, Circle Research is in an ideal position to take advantage of the comprehensive capabilities of Confirmit Horizons and deliver best-in-class, action-driven research programmes to its clients.”

 

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