Reporting a Strong Increase in Content Request Rates, NetLine Continues the Advancement of the Largest B2B Content Syndication Lead Generation Network.
Following their new predictive lead generation form update in September, NetLine Corporation is reporting a strong increase in content request rates across their B2B content syndication network. The update focused on streamlining the data capture experience of the forms to decrease abandonment rates and accelerate the leads generated on behalf of NetLine’s clients without affecting overall lead data quality. This proprietary lead generation form technology update further advances NetLine’s position in the B2B marketing technology industry as the leading B2B content syndication lead generation platform for organizations to acquire qualified leads and meet demand generation goals.
The latest version of NetLine’s proprietary lead generation form significantly reduces the number of fields exposed to the user for completion while still capturing a comprehensive 18-point professional profile of each lead generated. The streamlined predictive form begins with email capture followed by a series of five core fields for a user to complete. Most users will only need to complete 5-7 fields using the new technology, a 60% reduction in required data entry. Marketing Charts, a leading marketing industry data site, cited growth in their content request rates led by a 14% decrease in bounce rate. “NetLine’s latest lead generation form release has already increased our content request rate by more than thirty percent—improving the experience for Marketing Charts’ audience and ultimately capturing more leads with the smart predictive technology,” cited JC Lupis, Editor-in-Chief of Marketing Charts.
Just this year, NetLine began an expansion of their platform by offering publishers free access to the lead generation form technology with white labeling, analytics, and self-service campaign portal to run more efficient lead generation programs. “Now publishers can use our lead generation forms to enhance their own unique lead gen solutions for their own clients, with the option of amplification across NetLine’s network. It’s a no brainer when you compare NetLine’s form technology, data verification and cleansing, campaign management portal, and cost—which is free—over others in the space,” explained Robert Alvin, CEO and Founder of NetLine Corporation.
As the largest B2B-specific content syndication lead generation network available on the web today, NetLine is dedicated to offering the most sophisticated lead generation forms and campaign capabilities to clients and their publisher network. “We want marketers, publishers and agencies from companies of all sizes to know that NetLine offers the most comprehensive content-based lead generation solutions in the business-to-business marketplace. Our self-service portal, proprietary technology, industry experts, and entire content marketing and lead generation platform is designed to offer robust solutions for every player in the game.”