Velocidi Unveils New Intelligence Platform That Renders Marketing Data Silos Obsolete

Velocidi Unveils New Intelligence Platform That Renders Marketing Data Silos Obsolete

Velocidi aims at ending the manual aberrations that sneak into data silos with the new intelligence platform

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Velocidi, the leading marketing intelligence company, announced the new release of its single-view intelligent data visualization platform. The new intelligence platform unifies fragmented marketing data and helps marketers derive greater value from an ever-growing amount of marketing data sources. Marketers using Velocidi enjoy the benefits of automated collection of marketing data with self-service tools that report performance in a single connected narrative.

Traditional marketers recognize the pitfalls of flawed analytics and reporting. Velocidi aims at ending the manual aberrations that sneak into data silos. David Dunne, founder and CEO of Velocidi, affirms the conviction of the new intelligence platform.

Dunne says, “Traditional methods of marketing analysis and reporting have been fraught with complexity and manual tasks. To solve these problems, our platform automates data collection for rapid organization and synthesis. This speeds the development of valuable insights that marketers can use to make smarter decisions that impact the brand’s performance.”

The new release of Velocidi’s cloud-based marketing intelligence platform enables marketers to easily ingest and cleanse data from disparate sources, cutting down the time it takes to go from ingestion to insights and reducing the complexity normally required to harness large amounts of data. It includes automated processes that enable marketers to integrate varied data and identify the path toward growth.

The platform connects disparate marketing systems and data and provides a singular view of marketing spend and performance. Velocidi helps marketers to integrate insights into campaign strategy and business decision making. It is now comprised of three key components:

  • Sourcerer– connects data sources via API, SFTP drops, or Excel uploads.
  • Editor– provides the ability to easily edit the data without technology support or programming skills.
  • Story– visualizes the patterns and relationships within your marketing data, enabling marketers to collaborate and create the story of their performance.

Sourcerer streamlines the data ingestion and organization process, and Editor allows users to cleanse and prepare the data for analysis. Finally, Story is a new flexible canvas for unlocking and sharing insights where marketers spend time interpreting valuable insights and making business decisions that will impact the future of their brand.

eMarketer reports that strong digital U.S. ad growth will continue for the next several years, climbing from $72.09 billion in 2016 to $113.18 billion in 2020. As a result, brands and advertisers are looking for effective ways to manage larger amounts of data. Marketers are adopting marketing intelligence solutions to save time, reduce cost and create efficiency.

As CMOs stall their investments in martech automation, Velocidi’s latest offering is a significant element that helps marketers see how marketing campaigns are performing, allowing users to communicate changes quicker to different teams, agencies, and media buyers that may be operating in silos and competing for the same resources.

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