Ysance, the provider of people-based marketing platform, has announced the launch of Stories™, a cutting-edge AI-centric marketing engine. The latest AI martech tool will help marketers analyze and influence omnichannel customer journeys. Ysance, founded in 2005, will launch the Stories™ at the National Retail Federation’s (NRF) Big Show in New York City, January 15-17, 2017.
Marketers have a hard time understanding the kind of experience customers expect from their first interaction with the brand. No matter how good the product is, a poor or even an average customer experience can severely dent the marketing campaign. In an age where every customer is a potential influencer, missing out on customer experience analytics doesn’t harp well on marketing strategies, especially in B2B Saas and social media industries.
“Customer journeys have become staggeringly complex to analyze, let alone to influence. Nevertheless, with offline still accounting for 90% of sales and with digital influencing anything between 60 to 80% of all purchase decisions, it is easy to see why online-to-offline is the new battleground,” says Romain Chaumais, Co-founder and Chief Strategy Officer of Ysance.
Ysance’s people-based marketing platform provides superior customer recognition to help marketer reinvent the audience qualification metrics across all customer touch points – inbound, outbound, offline, online and in-store. Ysance Stories™ harnesses the potential of artificial intelligence, enabling marketers to respond to the complex online-offline behavior of the customers. The latest AI-driven martech tool will be available immediately for marketers post launch.
“Ysance Stories revolutionizes retail marketing engagement by revealing the story of omnichannel purchase intent in a pipeline view and recommending the next best action. Marketers gain the ability to drive sales based on customer needs and preferences – in context, automatically, and at scale.”
Ysance will offer exclusive machine learning and simulation modeling capabilities to measure customer value and expand audience segmentation. Marketers can expect to qualify up to 85% of the full audience volume, engaging them with 1:1 personalized omnichannel interactions. It will also amplify the API library available in the Ysance Marketing Exchange, offering seamless data integration across all leading social media platforms.
As customer attention gets more fragmented due to cross-device interaction, marketers require sophisticated AI-based adtech content personalization and delivery tool to keep up with the vagrant behavior of modern customers. Ysance Stories, more or less, empowers marketers to reveal connections with audiences – wherever they are.