Conversion Logic Expands Leadership Team with 3 New Executive Appointments

Conversion Logic Expands Leadership Team with 3 New Executive Appointments

Marketing Analytics Leader Names New CSO, COO, and VP of Customer Success Following Series A Funding and Consistent Customer Growth

Conversion Logicthe media industry’s most intuitive unified marketing analytics platform, today announced the appointment of three C-level positions: Co-founder Alison Lohse has been appointed Chief Strategy Officer, Alexander Loeffler has been tapped as Chief Operating Officer, and Juan Suarez joins the company as Vice President of Customer Success.

Conversion Logic is expected to scale its product innovation and deliverables within Marketing Analytics ecosystem. It is likely to deliver cutting-edge cross-channel marketing technologies for enhancing customer targeting. 

With these appointments, Conversion Logic builds on a year of growth, including a recent closing of a $9 million Series A funding round and the acquisition of several Fortune 500 customers. Expanding its leadership team with these key industry veterans will ensure continued success throughout the rest of 2017 and beyond.

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“Conversion Logic has had an extremely strong start to 2017 with a quarterly revenue increase of 263% from the same period in 2016. These appointments will help us reach our short- and long-term goals,” said Brian Baumgart, CEO of Conversion Logic. “With Alison, Alexander, and Juan assuming these key positions, I am confident this will move us forward as the leading SaaS platform that solves cross-channel marketing measurement attribution and optimization challenges, powered by the most advanced machine learning and analytics platform.”

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Alison Lohse, co-founder of Conversion Logic, will assume a new role as Chief Strategy Officer, a key position created specifically to expand customer relationships. Her mission is to gain a deeper understanding of customers’ marketing strategies, trends, goals, and key initiatives, synthesizing them internally to align to product roadmaps, priorities, and innovation.

As the new Chief Operating Officer, Alexander Loeffler is charged with scaling the business by focusing on customer success, process, and operations. Alexander will be actively involved in business and product development, operational organization, and planning for the future of the company. He will also oversee customer success and the solutions architecture teams. Most recently, Alexander served as SVP Operations at Amobee, where he led global operations. Prior to Amobee, Alexander was EVP Global Operations at Adconion Media Group, a company he co-founded, and COO of Adconion Direct, which sold to Amobee in 2014, where he ran global operations for the 650-person ad-tech leader.

Juan Suarez, new to Conversion Logic, brings a successful 15-year career in media and ad-tech, including consulting experience working with companies like Accenture, IBM, and WPP’s GroupM.  Most recently, Juan built the West Coast practice for Xaxis, WPP’s programmatic platform, where he managed large client accounts in the entertainment, CPG, and retail sectors. As VP of Customer Success, Juan will be responsible for working with clients to ensure that Conversion logic exceeds their expectations and delivers measurable business value.

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