The Report noted that Salesforce Data Management Platform was the Highest Scorer.
Global CRM software leader, Salesforce declared that its Data Management Platform was announced a leader in a Forrester Research report. The Forrester Wave™: Data Management Platforms, Q2 2017 classified 11 vendors based on 35 benchmarks that include aspects like strategy, market presence and current offering. Amongst all the assessed vendors, Salesforce obtained the highest scores in the strategy and market presence categories.
According to the Forrester Wave report, “(Salesforce) approaches data management differently from other DMPs: Rather than algorithmically deriving insights from aggregated data, Salesforce DMP ingests raw data and applies machine learning to allow insights to bubble up, eliminating the inherent biases that algorithms entail…The company’s approach works, as one client said: ‘Over 85% of our traffic comes from in-app mobile sources. It has been able to manage our user identify issues, providing deep matches to second- and third-party data sources and addressing a broad range of design needs. Surveyed customers gave Salesforce DMP high praise for change management, segment creation and management, data security and leakage prevention, flexibility and usability of the user interface, privacy capabilities, cost, and overall flexibility.”
Bob Stutz, CEO of Marketing Cloud, Salesforce, said, “In today’s connected world, marketers must leverage data to personalize every experience a consumer has with a brand across ads, websites, social marketing, commerce and more. Companies using the DMP from Salesforce can harness billions of data signals to optimize every touchpoint of the customer journey and build breakthrough brand experiences, deepen consumer engagement and improve business performance.”
The platform enables marketers and brands to capture, connect and unite real-time consumer data signals across multiple channels. The platforms interact with more than 3.5 billion browsers and devices every month while supporting over 200 billion data collection events. More than 5 billion CRM records are processed by the Salesforce DMP. The number 1 CRM platform globally empowers enterprises to make utmost sense of each customer touchpoint across their entire journey.