Data Management Platforms

Snapchat Taps in mParticle as Partner to Ease Onboarding for Brands using comScore SDK

Snapchat Taps in mParticle as Partner to Ease Onboarding for Brands using comScore SDK
Integrated Change via Flickr

mParticle, the leading multi-screen API provider, has been selected as Snapchat Partner to enable easy onboarding for brands. The NYC-based mobile marketing accelerator platform will feature as an Audience Match API partner, providing Snapchat clients to seamless connect to first-party customer data. Marketers can toggle Snapchat’s ad API to create 1:1 customizable cross-device ad experiences using mParticle’s customer data platform.

The latest integration with Snapchat’s Ad API will allow marketers to build mobile-first and multi-screen ad campaigns more effectively, delivering immaculate customer experience with unprecedented results. mParticle’s API platform will integrate with Snapchat real-time, enabling marketers to create and synchronize audience engagements across all channels and partners.  Syncing data directly from mParticle also enables marketers to coordinate Snap Ads with all other marketing efforts, across both paid advertising and CRM channels.

“Our Snapchat partnership is one more high-value destination where brands can easily connect their customer data through mParticle,” said CEO and co-founder Michael Katz. “Coordinated, cross-channel marketing is critical to marketing success today, and enabling Snapchat as an end point was essential to keeping pace with our client’s customers. We couldn’t be more excited to partner with them to create a ton of value for mutual clients.”

via mParticle

via mParticle

Last week, mParticle partnered comScore to ease the pain publishers take to measure campaign performance. The seamlessly deployable audience and advertising measurement solutions offered by comScore over mParticle platform will also be available to Snapchat clients. The comScore-mParticle partnership is a significant step towards refining mobile marketing and advertising strategies. It paves the path for customers to implement comScore SDK with minimal add-on resources.

“The most important initiative on nearly every media company’s agenda in 2017 is to synthesize data and measurement across mobile and connected devices,” explained Adam Biehler, the Head of Partnerships at mParticle. “We are thrilled to work with comScore to make it easier for leading publishers to improve third-party measurement without the complexity of deploying and maintaining multiple SDKs.”

Mobile users spend 60% time searching relevant app. However, customer experience remains the biggest challenge in app monetization efforts. mParticle partnering with Snap will help amplify app monetizing, enabling marketers to remove developmental barriers that come with silo attitude and cross-platform engagements.

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