Funding from Citi Ventures will be used to support global development and innovation in IoT and mobile.
Tealium, a leader in enterprise tag management and real-time customer data, has bagged a strategic round of funding from Citi Ventures, completing its Series E fundraising round. Prior to this latest round, Tealium has raised over $100 million in debt and equity financing. Tealium started out as a tag management vendor but has since joined a growing number of data vendors with platforms aiming to unify customer data across channels and give enterprises a universal real-time view of the customer.
Real-time customer engagement and marketing is increasingly imperative to enable businesses to create more meaningful, relevant customer experiences by leveraging data. Tealium’s Universal Data Hub solution combines tag management and omnichannel customer segmentation technology with a customer data platform, to power universal profiles.
The company says this approach creates a “vendor-neutral data foundation” across the marketing stack. The investment will be used to accelerate the platform’s integration with mobile, IoT, and offline sources, as well as expanding the global footprin.
Jeff Lunsford, CEO of Tealium, said: “We are excited to be working with Citi Ventures. Its focus on innovation in big data and disruptive technologies that can power better customer experiences – such as IoT and mobile tech – is incredibly valuable for the long-term growth of our business. This investment is a vote of confidence in Tealium’s approach to driving innovation in marketing and creating tools that keep our clients competitive.”
“Tealium empowers brands to take a giant leap forward in developing stronger and more meaningful digital relationships with their customers,” said Gaurav Tewari, Managing Director of Venture Investing at Citi Ventures. “We’re particularly excited by Tealium’s unique abilities to generate deeper customer insights. By ensuring that customers receive personalized, consistent, and context-aware experiences in an omnichannel world, Tealium heightens the effectiveness of every customer interaction.
The investment from Citi Ventures comes in the light of continued success for Tealium, which saw annual revenue grow 60% in 2016, and add over 170 new customers. Tealium also recently launched an Executive Briefing Center at its San Diego headquarters, designed to increase customer success.