Toronto-based WhatRunsWhere acquired by Pathmatics

WhatRunsWhere logoSanta Monica-based Pathmatics acquired WhatRunsWhere.com which assists online marketers and advertisers to monitor and track the success of their online digital online campaigns.
WRW tracks over 120,000 unique publishers from 190 classified ad networks in 21 countries and identifies various advertisers occupying their ad space.
It provides in-depth insights into company and brand ads, extracting details on creative inputs used effectively in winning campaigns.
With data analytics going back 5 years, you can not only monitor your metrics in real time but go back in time for a historical campaign overview.
Pathmatics said that it can now serve the entire advertising intelligence market regardless of size, budget, and commitment.

“WRW serves an impressive catalog of clients with a great product,” said Gabe Gottlieb, CEO of Pathmatics. “Recognized as a leading solution for SMBs and performance marketers, WRW presented a unique opportunity to immediately extend our reach beyond enterprise clients and attend to the entire advertising intelligence market with clients big and small.”

Pathmatics said that it can now serve the entire advertising intelligence market regardless of size, budget, and commitment.
“The benefit of combining resources became obvious the more we learned about Pathmatics,” said Max Teitelbaum, WhatRunsWhere CEO. “Our team will now have additional and unique capabilities to serve our clients in new, exciting ways.

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