Equifax Unveils Data-driven Marketing Capabilities to Help Brands Drive Maximum Customer Value

Equifax Unveils Data-driven Marketing Capabilities to Help Brands Drive Maximum Customer Value

Powerful Data, Technology, and Analytical Expertise Combined to Solve Multi-channel Marketing Challenges

Equifax Inc., a global information solutions provider, today unveiled its next-generation Data-driven Marketing capabilities, designed to help brands conquer the challenges preventing them from realizing their data-driven marketing goals.

Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology, and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions.

As marketers across all industries become increasingly reliant on “big data” to help them identify the most profitable customers and prospects and create great experiences, it’s clear that marketers need additional help to harness the promise of data-driven marketing. A majority — 96% — of marketers report their organizations are attempting to make more central use of customer data, but only 29% are seeing results, according to the IAB’s “The Data-Centric Organization” white paper from September 2016.

Leveraging our track record as a trusted data steward and widely-recognized strengths in household economic data, identity and data linking, analytics and technology, Equifax helps brands –

  • Create a single, actionable customer view across data silos and channels;
  • Turn data into an understanding of customer needs and growth opportunities;
  • Engage customers consistently across channels; and
  • Measure results to continuously improve performance and marketing ROI.
Mykolas Rambus, General Manager, Data-Driven Marketing, Equifax
Mykolas Rambus, General Manager, Data-Driven Marketing, Equifax

Mykolas Rambus, general manager, Data-driven Marketing, Equifax, said, “Few marketers have cracked the code on data-driven marketing. We provide marketers with greater confidence through our trusted reputation, deep household economic insights, and continual innovation. In the coming months, we’ll continue to expand with further products and strategic partnerships that will help our clients deliver optimal multi-channel customer experiences with the right customers.”

Data-driven Marketing integrates and enhances the marketing services that Equifax provides. These include credit marketing, IXI Services’ wealth-based marketing insights, and digital marketing. This unification enables Equifax to more holistically solve the key challenges that marketing executives face.

 

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