Analytic Partners, a leader in global marketing analytics, announced the addition of Achim Schoeneich as Managing Director Germany. This coincides with the opening of the company’s Hamburg Germany office, the first in continental Europe.
Achim Schoeneich will focus on partnering with European and multi-national companies to measure the effectiveness and efficiency of their marketing investments to help these brands better understand their customers and optimize ROI.
Analytic Partners leverages adaptive modeling techniques and tools to help companies improve marketing results through proprietary technology, analytics and elite consultative services. Since 2000, Analytic Partners has helped many of the world’s leading companies drive growth through successfully identifying marketing-driven revenue opportunities and providing new means of competitive advantage. Analytic Partners has been recognized by Forrester Research as a leader in The Forrester Wave™ Marketing Measurement and Optimization Q4 2016. In addition, the company was recently chosen as Smart Data Agency of the Year at the I-COM Global Summit.
Achim Schoeneich brings 17 years of experience in marketing, market research and business development to the role. He previously worked at GfK’s media business unit, Freenet, a German telecommunication company, and SPIEGEL, one of Germany’s most known publishing houses. Most recently, Schoeneich worked at Research Now, a global data collection company, where he started the German Central European business.
“As a global company, we need to be where our clients and their customers are. With an eye on continued growth and expansion of our efforts across Europe, Achim will be instrumental in providing leadership and support to help our clients turn data into expertise,” said Nancy Smith, CEO of Analytic Partners.
“Global brands must continually adapt and evolve to maintain a competitive advantage. I am honored to join the Analytic Partners team to help our clients not only evolve but thrive,” said Schoeneich.
Also Read: In Salesforce, It’s Really About the Data