Full Circle Insights Launches New Products to Improve Marketing Analytics

Full Circle Insights Launches New Products to Improve Marketing Analytics

New capabilities provide simplified dashboards for actionable insights and instructive framework to jumpstart smarter marketing decisions

Full Circle Insights, Inc., a sales and marketing analytics company, released two new capabilities for its Full Circle Response Management customers,  Full Circle Quick Dash, and The Full Circle Method. Both are built on the Salesforce App Cloud.

Full Circle Quick Dash is a structured set of reporting dashboards, enhanced with The Full Circle Method, an instructive framework with guidelines and use cases to kick-start actions for better marketing results. Bonnie Crater, President, and CEO of Full Circle Insights said that hat this launch is to help marketers stop data-diving and do more insights-driving. “Our streamlined dashboards and methodology enable marketers to ‘get-there-faster’ by helping to increase their marketing analytics acumen and provide actionable dashboards,” said Carter.

Full Circle Insights
Customer Speak

Quick Dash pre-packages four distinct dashboards – based specifically on day-in-the-life activities and needs of today’s most successful growth-driven marketers. The new reporting package helps customers easily leverage on powerful Full Circle Response Management reporting and get up-and-running with actionable insights. These dashboards are designed to focus on four pillars of marketing measurement-

  • Planning
  • Achieving
  • Optimizing, and
  • Evaluating

What complements Quick Dash is The Full Circle Method, a design for approaching marketing measurement that consists of education assets to help marketers increase marketing analytics acumen and focus on the metrics daily. Pointing towards the need for Full Circle Insights products, Senior Research Director Ross Graber, of SiriusDecisions, said, “Marketers who begin with a solid understanding of the key decisions they need to make have an advantage. Technologies that offer insight into the business questions that need to be answered, will help marketers sift through data and lead to better decisions.”

Full Circle Insights’ products offer multi-touch attribution, comprehensive funnel metrics, and lead management. Founded by former Salesforce executives, CRM implementation veterans, and marketing automation specialists in 2010, Full Circle Insights has raised $4.7M in funding so far.

Read Also: Full Circle Insights Unveils New Automated Lead-To-Account Matching Technology Solution

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