Anthem’s Chicago headquarters will evolve into a full-service arm of Periscope
Ad agency Periscope, made its first acquisition, buying Chicago-based Anthem Marketing Solutions, a data-driven marketing agency, to expand its own data and analytics capabilities. Details of the deal were not disclosed.
“Periscope has prided itself on being an integrated, creatively driven full-service agency; bringing in the Anthem team bolsters our data and analytics capabilities and is important for both us as an agency, and for our clients to stay competitive,” said Liz Ross, CEO of Periscope. “We’re fortunate enough to be an independent agency that is nimble enough to make investments like this, and continue to grow on our own terms.”
With the acquisition, Periscope will add Anthem’s Chicago headquarters making it fifth office in the world and second in U.S. It will evolve this office into a full-service arm of the agency which will not just provide services for current Chicago-based clients, but also complement the current analytics offerings out of Minneapolis.
Founded in 1997, Anthem specializes in diagnostic, predictive and prescriptive analytics, as well as database marketing, journey mapping and loyalty services. Their retail client expertise is considered as a perfect fit with Periscope’s clientele and integrated abilities.
Founder of Anthem, John Keenan, who previously worked with agencies like Wunderman and Leo Burnett, will join Periscope as Exec VP- Marketing Analytics, while partner Chris Carroll will be MD-Chicago office. They both helped shift the Anthem’s focus to serving clients with big data analysis needs.
“Periscope is one of the best partners we could find in this industry, and to take this journey with,” said Keenan in a statement. “We were impressed with their vision and leadership; Periscope being an independent Midwest firm was perfectly suited for our goals and mindset, and being able to combine our capabilities with an integrated firm made sense for our future.”
Periscope’s new business wins include Essentia Water, Woodford Reserve, and the Minnesota Lottery. The agency also recently announced the hires creative and strategy leaders coming from agencies like DDB, BBDO, and VaynerMedia.