Data integration will reduce potential for configuration errors and expand breadth and depth of data available for analysis
In the wake of joining the App Attribution Partner program with Google, Apsalar- a mobile measurement and user intelligence solutions provider, has deployed a new set of data integrations and interface improvements to improve planning and execution of app marketing campaigns delivered via Google AdWords.
The new data integration enables Apsalar clients to field app marketing campaigns on Google Search, Play, YouTube and the Display Network, including AdMob.
“Google plays a critical role in driving growth for many of our app marketing clients,” said Michael Oiknine, Co-founder, and CEO for Apsalar. “We’re pleased to be able to offer an even more streamlined and reliable integration across Google’s app marketing solutions so that our clients can measure effectiveness and optimize for the best possible results.”
Google contributes to Apsalar clients’ business
Google has always been a prominent mobile app marketing player. Recently it has seen remarkable growth in the space. Across the Apsalar global client footprint spanning hundreds of clients, Google’s share of total paid app installs has grown more than 10X in the past 18 months.
New Innovations Simplify Campaign Processes
The debut of the new integration coincides with Google’s launch of an improved and simplified set-up process for app campaigns delivered via Google AdWords. Combined with Apsalar’s innovations, these process enhancements make it easier for Apsalar’s clients to work with Google.
The integration offers Apsalar clients upgraded app campaign set-up with fewer steps and simplified ways to set business rules for data sharing. It enables them to measure and analyze across more dimensions and metrics. When apps are managed through multiple AdWord accounts, there is no need for multiple implementations.
Make informed marketing decisions
Advertisers can make more informed marketing decisions based on rich campaign and user data through App Attribution Partners. Google clients that leverage App Attribution Partners are assured of an efficient campaign set-up. Additionally, they can access important metrics to measure and optimize their campaigns, and access many new insights and features as they become available from Google.
Other players who joined Google’s app attribution partner program include AppsFlyer, CyberZ, Adjust, and Adways Inc.