Media iQ Announces Global Gold Partnership of Advertising Week New York

Media iQ, the leading global analytics and technology company, announced that it will be a global gold partner of Advertising Week New York 2017, the premier event for marketing, brand, advertising, and technology professionals. From September 25 – 29, the event will bring leaders from across the industry to New York to learn, network, brainstorm, and debate hot industry topics. As a Global Gold Partner, Media iQ will be a front-line partner alongside Google, IBM, Facebook, AT&T, and other top industry influencers.

During Advertising Week, Media iQ will be hosting panels around trending topics that are currently shaking the digital advertising world, like why advances in artificial intelligence (AI) and machine learning are fueling fast-paced changes in programmatic and while data drives increasingly precise and in-the-moment targeting, creative is still at the core of every successful campaign. In addition to hosted the panels,  Media iQ will also be participating in other sessions that discuss a range of topics around gender inequality and brand safety.
Rebecca Mahony - Image
Rebecca Mahony

“We’re looking forward to joining a prestigious line-up of thought leaders at Advertising Week and showcasing the newest opportunities in insight-driven marketing. We’re also thrilled to be a gold partner for this premier event and in the company of many of the industry’s indisputable heavyweights,” said Rebecca Mahony, Chief Marketing Officer at Media iQ.

In addition to multiple panels and fireside chats, Media iQ will also be the presenting partner of the daily pitch workshop series led by the comedy champions Upright Citizens Brigade. This is a unique invitation-only workshop series for media agency teams to evolve their pitching skills.

During the event, Media iQ will also “own” the morning coffee truck which will be available to provide a caffeine jolt to kickstart the day for all Advertising Week attendees. The truck will be located outside of the Playstation Theater and will be available to refill attendees’ coffee needs between 8:45 and 10:45 am daily, starting from Monday September 25through Thursday, September 28.

Also Read: 60% Advertisers Achieve Higher CTRs and Conversion Rates with People-Based Advertising, Says SRAX Guide

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