Nielsen and ALDI Sign Strategic Multi-Year Relationship to Integrate Shopper and Advertising Effectiveness Analytics

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Nielsen and ALDI announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under this agreement, Nielsen will be ALDI’s preferred data and analytics provider, covering nearly 1,700 stores in 35 states across the US.

With this agreement, Nielsen will provide ALDI with a combination of industry leading analytics, including consumer-sourced panel data, custom retail analytics, and advertising effectiveness. Nielsen’s combined consumer panel and advertising effectiveness analytics, the only integrated data set of this capacity available to the industry, brings forth a deeper view of shopper panel data and the role that advertising plays within it, a critical strategy in navigating the evolving grocery retail landscape.

“We are continually creating a better grocery store for our customers,” said Scott Patton, Vice President of Corporate Buying at ALDI. “We selected Nielsen for its differentiation of consumer and retail data in the marketplace, so we can continue to focus on doing what we do best — save people money on their grocery bills.”

Aldi Logo“ALDI is one of the fastest growing retailers in the US and as such, needs access to increasing amounts of effective shopper and advertising data,” said Rob Hill, Executive Vice President, US Retail Services at Nielsen. “We are humbled and proud that ALDI selected Nielsen as its strategic partner and look forward to supporting ALDI’s growth and expansion initiatives within the US market.”

In July, Nielsen announced that syndicated VOD Content Ratings from nine leading networks, including Turner and Discovery, will be featured as an enhancement to Nielsen Media Impact, an innovative tool that enables media planners to estimate the impact of their plans on audience reach, sales and brand equity before committing investment. VOD Content Ratings is a key component of Nielsen’s Total Audience measurement framework and demonstrates the high-quality audiences engaging with VOD. Deploying VOD viewership data into Nielsen’s premier planning software creates a transparent, independent integration between measurement and planning, enabling more effective buying and selling of media.

Also Read: The Importance of Data Analytics in Marketing Strategies

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