Nielsen’s Newest Roster Of Connected Partners Leverage Cutting Edge, Digital Technology And Help Spread Social Responsibility

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Nielsen announced the latest roster of companies who have joined the Nielsen Connected Partner Program, reinforcing the successful and steady expansion of its open partner ecosystem. Six new companies join Nielsen’s Connected Partner program that include: HowGood, Collage Group, Food Maestro, Social Standards, Singular Intelligence, and Planalytics. This latest list of partners reflects a new designation of digitally savvy and socially responsible companies who leverage the power of data and cutting edge technology to empower clients, consumers and the communities they serve to do better.

Centered around creating positive change, Connected Partners like HowGood translate food sustainability research into an easy-to- understand rating system, so consumers can make more informed purchases at shelf. Nielsen data allows manufacturers and retailers that license these ratings to measure ROI and view product level data through a new lens. Utilizing market intelligence and insights sourced through collaboration, Collage Group is another exemplary partner that empowers FMCG companies to better engage multicultural communities who are often under served, yet represent the fastest growing and most influential consumers.
Alexander Gillett - Image
Alexander Gillett

“With the largest food sustainability database, we believe in the strength of data as a means to drive positive change in the world. We’ve seen firsthand the massive shifts that result from arming consumers with information on the environmental and social impact of their food.  Combining the HowGood data set with Nielsen data provides a powerful and unique lens into current market trends and the opportunity to better understand the influence of sustainability on consumer behavior,” said Alexander Gillett, CEO of HowGood.

Chris Morley - Image
Chris Morley

“As we grow our partner program, finding companies who are socially responsible to create positive change has become an important component of our partner ecosystem. This newest set of partners enrich companies, consumers and communities through data and cutting edge technology. We are excited to support and amplify their work to help extend their ‘do good’ nature to our clients and the communities they serve,” said Chris Morley, President of Nielsen, U.S. Buy.

The Nielsen Connected Partner Program is an industry first, offering an open ecosystem for companies servicing the retail and CPG industry. By opening up data pipelines, partner companies and Nielsen clients can find each other and collaborate in an open data ecosystem; removing the most common and burdensome barriers to connecting applications and data sets at scale. With Nielsen’s data as the DNA of this program, Nielsen clients and partners will harness more efficient and accurate analytics that drive better industry results from all angles.

Since the program’s launch 11 months ago, the Nielsen Connected Partner Program has successfully grown into a community of 36 active partners that include companies such as: 1010data, Applied Predictive Technology (APT), BasketSavings, Chuze, ciValue, Clear Demand, Destini, Eversight,  GreatVines, Ground Signal, Interactive Edge, Jyve, MarketTrack, MediaFly, Mobisave, Neogrid, Pathformance, PivotStream, Periscope by McKinsey, Prevedere, RangeMe, ShopAdvisor, Spring, Symphony EYC, TABS Analytics and Vermont Information Processing (VIP).

Also Read: Strategic Internet Consulting Selected for EMEA HubSpot Partner Advisory Council

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