Optimizely, the world’s leading Experimentation Platform, announced that Carl Tsukahara has joined the company as chief marketing officer. An expert in scaling global marketing operations, Tsukahara will be responsible for Optimizely’s global marketing strategy and execution as the company continues to expand it’s presence with enterprise customers.
“Carl is one of the top marketing minds in the software industry. He brings tremendous expertise to this role at a time that we’re looking to continue our global growth and bring even more powerful experimentation capabilities to our customers. It’s an exciting time for the company and I’m confident Carl will scale our team, enable the market to understand the full potential of experimentation, and help companies of all sizes leverage the Optimizely platform to drive better ROI from their investments in digital applications. Carl fully appreciates that our platform leverages data science and continuous personalization to drive innovation and profitability. He believes, as I do, that Optimizely’s products are a game changer for our clients. I’m thrilled to add a leader of Carl’s caliber to our team,” said Jay Larson, CEO, Optimizely.
Tsukahara brings over 25 years of enterprise experience to the role with a successful track record of driving product innovation and success for high-growth companies. He joins Optimizely from Birst, a category leader in delivering enterprise business analytics to global companies. Previously, Tsukahara was executive vice president of marketing and products for Evolv, a provider of predictive analytics and machine learning solutions, where he managed marketing, engineering and product management.
“The vast majority of enterprises today grapple with the challenges of the changing digital behavior of their prospects, customers and partners. Optimizely has created a platform that dramatically improves organizations’ digital effectiveness. I’m thrilled to take our customers on their digital journey and, along with our partners, help them as key advisors. I have been so impressed with Optimizely’s culture and technology direction, which has cultivated a highly successful organization with a fantastic family of products. I am joining a great team to help improve our go to market efficiency, differentiation and scale,” said Tsukahara.
Tsukahara previously held various marketing leadership roles at fast-growing public and private technology companies across the globe including his role as Global CMO for Monitise PLC, a leader in mobile payments and mobile banking, headquartered in London. As a strategy and marketing consultant, Tsukahara has also worked with companies such as Workday, Microsoft, Riverbed Technology, Taleo, D&B, Hyperion and VMware.