BounceX, a people-based marketing software, announced it has launched on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Adoption of BounceX’s platform will enable digital marketers to increase their send pool by identifying anonymous website visitors across devices, capture email addresses of high intent visitors.
BounceX People-Based Marketing Software
BounceX’s proprietary Behavioral ID Engine allows data-driven marketers to identify anonymous website visitors across devices. BounceX’s Behavioral Email allows Salesforce Marketing Cloud customers to capture more email addresses for high intent visitors and deploy an increased volume of valuable behavioral emails. As a result, joint customers can turn triggered email into a high performing revenue channel.
Comments on the News
“BounceX’s People-Based Marketing software allows customers to increase the eligible send pool to deploy and execute relevant behavioral experiences. The result is email list growth, unsubscribe rate reduction and five to 10 percent in measurable revenue from digital campaigns. It’s incredible to see how much a business can be impacted by identifying, listening and responding to its customers,” said Ryan Urban, co-founder and CEO at BounceX.
“Everyone and everything is getting smarter and more connected than ever before, and companies are looking to transform the way they engage with customers, partners and employees. By leveraging the power of the Salesforce Platform, BounceX provides customers with an exciting new people-based approach to marketing,” said Kori O’Brien, SVP, ISV Sales, Salesforce.