Kurt Kratchman is COO at Grapeshot. Grapeshot is a real-time marketing intelligence and optimization company. By deploying machine learning to unlock the value from keyword-based data, Grapeshot's Live Context Marketing Engine helps marketers move from isolated data silos to fully integrated, cross-channel predictive analytics leading to more effective and brand-safe marketing campaigns, improved/cognitive customer engagement, increased customer lifetime value and greater revenue potential and return on advertising spend (ROAS).
Kurt has helped build and scale several boot-strapped, private equity and venture backed companies, among them were two digital agencies, Blast Radius and Schematic, both acquired by WPP. Rooted in the disciplines of data, design, marketing and technology, he builds companies that create immersive experiences, transform the way brands communicate and how businesses run.