Introduced by GroupM, ‘Motion’ is All Set to Drive High-Quality Content
GroupM, the world’s leading media investment group launched the Motion Content Group a new global content investment and rights management group, known simply as ‘Motion’. According to GroupM, Motion will cater to the ever increasing demand for premium and unique content across the media and entertainment marketplaces.
The world’s top talent, distributors, and producers will benefit from the partnership with Motion, which is ready to fund, develop, distribute and produce superior content, while consolidating and diversifying GroupM’s content investments and operations.
The Motion Content Group also intends to fortify the global relationship network and content expertise of WPP to support expansion and competitive advantage. Another direction for Motion would be to assist WPP’s current and noteworthy strategic investments for content on companies like Imagine Entertainment (24, Empire), The Weinstein Company (Django Unchained, The King’s Speech), Media Rights Capital (House Of Cards, 22 Jump Street), MediaPro (Midnight In Paris) and All Def Digital (Russell Simmon’s digital venture).
Motion to look after the major relationships and businesses linked to content
The present head of GroupM Entertainment, Richard Foster has been appointed as the CEO of the Motion Content Group, which will be headquartered in London and Los Angeles. The team, resources and other programs provided to Motion have been incorporated from GroupM. Motion will now take on the responsibilities of conducting major content-driven investments and partnerships around the world to build a significant amount of branded content on behalf of GroupM’s agencies.
According to Richard Foster, “Our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest in the content industry and lead the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”
Producers, platforms, and networks are going to benefit from the global reach, partnership and investments driven by Motion that aims to accelerate contextually relevant and high-quality advertising environments.
According to Sir Martin Sorrell, CEO, WPP, “With new content companies such as Netflix and Amazon growing rapidly, the competition for premium content is heating up across the globe. WPP is investing in the Motion Content Group to strengthen our content creation and distribution capabilities, to help meet evolving viewer needs, and to help advertisers continue to reach consumers in high-quality content environments.”
“We have always used our global scale and reach to find innovative approaches that strengthen the media ecosystem for advertisers and media partners alike. Motion is a major commitment by GroupM to expand on these efforts,” said Kelly Clark, GroupM CEO.