oneQube strengthens its position with the acquisitions in the machine learning content curation and social audience development space.
oneQube, an audience automation software company acquired Internet Media Labs, which specializes in social audience development software and services, and Them Digital, a leader in machine learning content curation.
“The combination of Internet Media Labs and Them Digital enables businesses from start-ups to Fortune 500 companies to build powerful social media and content audiences on a single platform. It harnesses their collective network to grow their reach, brand awareness, traffic, and transactions,” said Peter Bordes, Executive Chairman, oneQube.
A Unified Modular platform powered by machine learning
oneQube launched its innovative audience automation software stack namely, SocialQube and ContentQube, to develop organic social and content audiences. These two solutions can be used together or independently.
Tammo Mueller, CTO, oneQube, said ‘We have built the next generation of machine learning powered audience automation that enables companies and marketers to develop and understand their audience in stacks versus looking at them in silos.
“Our modular platform creates tremendous efficiency by integrating all the tools and big data of a user’s audience on a unified platform.”
ContentQube leverages machine learning to create relevant content daily
ContentQube’s automated content aggregation and publishing system, which is designed to attract, engage and retain the audience, creates relevant content daily.
ContentQube’s intelligent content hubs leverage user trained machine learning models to identify, classify and curate SEO optimized content feeds. Through its publishing terminal, users can easily augment curated content, create custom feeds, and original content. Users can syndicate original content across the network to drive organic traffic and SEO back to their site.
The software is ideal for brands, publishers and e-commerce platforms with a web presence who struggle with creating and curating relevant content at scale.
SocialQube to Engage Real-time Organic Audiences
SocialQube is a fully integrated social audience terminal powered by searchable social databases with all the tools required to build custom audiences, manage, analyze, and engage real-time organic audiences.
SocialQube helps to make real-time data-driven decisions with live-audience analysis about a trend or event. Brands and social marketers can segment their followers into SocialQube lists and market to them with personalized Direct Message (DM) campaigns. Currently, this solution is available only on Twitter.
Eder Holguin is the new CEO of oneQube
Holguin joined oneQube as a CEO in January 2017. Prior to this, he was the CEO of Live Vote, a sentiment platform that delivers actionable data to publishers while increasing engagement.
Commenting on the deal, Holguin said, “The acquisition of Internet Media Labs and Them Digital brings together a strong team and technology, enabling us to launch our intelligent audience automation that solves the growing audience fragmentation problem. Audience development software is essential for brands to be able to compete effectively in today’s every growing fragmented digital media and marketing universe.