SDL today announced a new solution to address the adaptation, management and delivery of global omni-channel content. SDL Marketing Solutions includes services for Transcreation and Copywriting, Web Content Managed Services and Content Production Services.
The proliferation of media channels and the cost effective delivery of locally relevant – but globally consistent – content across all customer touchpoints is one of the biggest challenges facing brands today. SDL Marketing Solutions helps global businesses overcome this fragmentation challenge. Through a consolidated point of access SDL provides its customers with a single source solution to manage, adapt and deliver global branded content, dramatically reducing cycle time and cost.
“SDL leveraged its superior local human resources to provide us with services to operate our website and optimize content for 14 countries,” says Qian Jinsong, senior manager, Huawei EBG Sales and Marketing. “They’ve become part of Huawei’s globalized marketing strategy. The solution has significantly increased responsiveness to the needs of frontline sales and marketing managers. We’ve also seen this solution foster an increase in traffic and conversion rates in all markets.”
Specific services included in this offering:
- Managed Web Content Services
- Transcreation & Copywriting Services
- Content Production Services
“This new offering speaks directly to a market need,” said Adolfo Hernandez, CEO, SDL. “Our customers have articulated the desire for a comprehensive approach to content, translation and delivery that goes beyond traditional offerings. Our Marketing Solutions combine our existing expertise, rich content services and technology with a simplified supply chain and clear operational model, enabling our customers to be more effective.”