The successful social enterprise is set to help startups with its content marketing and media outreach solutions
The Portal bridges the gap between student talent and innovative technologies that can be built for the local enterprises. In its recent announcement, The Portal spoke about its service expansion to provide content marketing and media outreach solutions to startups.
Since 2015, The Portal has been offering student-driven web and mobile developments services to startups based in Orange County, along with mentorship and real-world cases and insights from local professionals. The Portal’s web and mobile development program has successfully completed more than 48 projects for 28 companies with a total of over 12,800 hours of development. Several clients have opted for repeat business with additional projects and new business opportunities.
The Portal was formed to address the common challenge faced by startups and small businesses in recruiting the right candidate as they lack adequate experience in candidate profiling and strong business connections.
Essential aspects of the service extension
The Portal’s student-driven model of filling up useful resource gap powered by professional mentorship and industry advice turned to be a good fit for startups and small enterprises. The company has now decided to extend its program to include accounting as well as content marketing and media outreach, to solve the resource shortage challenges in key business areas. The new program offers companies custom content marketing and media outreach services, without a long commitment or expensive fees.
Raymond Chan, Managing Director of The Portal said, “We want to make more resources accessible to new entrepreneurs and businesses. It’s troublesome and expensive for small businesses to outsource work on an on-demand basis, and there isn’t always a guarantee on the quality. We want The Portal to be the go-to resource hub for startups and small businesses.
We want to help startups build a presence with both traditional and online media. It’s often difficult to reach your audience and make yourself heard, and we want our content marketing services to help startups find their voice.”
Clients interested to avail the media outreach and content marketing services would work with writers who can interview them to generate press release, blogs and articles and other communication and marketing collateral. They will also take charge of sharing and distributing the content at social media and other relevant platforms to reach out to the target audience while being coached by experienced PR and journalism professionals. The same service will also take care of clients’ social media profiles and communications through the suitable digital channels.
“Our content marketing program will establish companies and the people behind them as thought leaders. We’ll fill the resource gap and work with them to bring their businesses to a new awareness level,” concluded Chan.