Arsenal Capital Management invests in PowerPost to infuse expansive strategies for marketing and sales, product innovation and new markets
PowerPost, a SaaS content marketing platform, today announced $2M in investor funding from Arsenal Capital Management (ACM), a St. Louis-based early stage venture capital fund. This financing will help PowerPost rapidly expand its sales and marketing efforts as well as accelerate product development. Launched in 2016, the company is led by Dan Curran, CEO, and Paul Shirer, CTO, is headquartered in St. Louis with offices in Chicago.
B2B Social media marketing campaigns rely heavily on content marketing automation to reach global audiences with never-ending demands. PowerPost, rated among the best content creation platform with enticing collaboration features, enables marketers to turn their campaigns into powerhouse engagements.
PowerPost revolutionizes brand marketing by automating content publishing to easily create and distribute content across the web and social media channels. Content marketers can use the platform to automate the entire pipeline for targeted platforms, including WordPress, Facebook, LinkedIn, Twitter, Quora, and Pinterest.
PowerPost to Add Disruptive Technologies for Accelerated Content Marketing
“PowerPost is a disruptive platform that advocates for brands to take control of their content and become power publishers,” said Curran. “For the first time, brands can increase market share by accelerating their output of content. PowerPost expedites this entire process.”
“Content marketing is a top priority for modern marketers,” says Curran.
Arsenal Capital Management invests $2 million in PowerPost – St. Louis Business Journal https://t.co/IDq6DwSpKL
— Dan Curran (@ManvsAgency) April 17, 2017
“According to the Content Marketing Institute, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With the proliferation of content comes the need to better organize and distribute. PowerPost brings order to a very chaotic marketing problem.”
Investor Shares the Delight
“We are pleased to partner with entrepreneurs focused on building impactful technologies. PowerPost is garnering significant attention for its innovative approach to brand marketing in an environment that is more and more driven by social media,” said Pete Reinecke, Managing Director of ACM.
“Several of the investors in our fund have particular expertise in marketing technology and we look forward to providing Dan, Paul, and the team at PowerPost with their insight and experience.”
PowerPost and PowerPost Studio
PowerPost software turns brands into instant publishers by automating content marketing for the web and social media platforms. For the first time, brands can organize, schedule and distribute content with the ability to collect leads. PowerPost also features a unique agency newsroom of skilled writers, visual artists, and social media experts to assist its clients.