Growth in content
Van Hulle and Offers have founded multiple enterprises including ReviMedia, a fast-growing performance-marketing platform based in New York and repeatedly nominated for the INC500 and Deloitte Fast500. ‘We believe in the future of platforms where customers can simply get what they want without the help of go-betweens. As content and content-marketing are becoming increasingly significant aspects of the marketing mix, the demand for copywriters will increase in the years ahead,’ says Van Hulle.
Quality makes the difference
Contentoo is a platform for specialised B2B copywriters where companies from various sectors can quickly obtain high-quality, made-to-order texts. Founder Jeroen Gunter sees a growing need in the B2B marketing world for high-quality content. ‘Practically all B2B marketeers are turning to content-marketing and marketing automation. The major challenge is creating strong, engaging content. That takes good writers who know what they’re writing about and have the necessary writing skills.’
Copywriting is not a core business for companies, so it is often outsourced. However, companies often struggle to find good copywriters with whom they can work together to create strong content. It is a convoluted process which Contentoo wants to simplify and improve. At Contentoo, clients are matched directly with the copywriter best suited for their content needs. Then they are supported throughout the entire process: from the briefing, to coming up with ideas, to the finished product.