Bynder Integrates with Adobe Marketing Cloud via Silicon Publishing

Bynder Integrates with Adobe Marketing Cloud via Silicon Publishing

The Bynder Integration enhances creative workflow by speeding up asset creation, editing and reusing process.

Bynder, a SaaS-based digital asset management(DAM) solution, launched a new integration with Adobe Creative Cloud through Silicon Publishing, the go-to provider in automating multi-channel publishing with Adobe InDesign.

Chris Hall, Founder, and CEO of Bynder, said, “With this revolutionary new extension, marketers can work faster, smarter and better with the ability to immediately create, edit and use assets across their creative environments.”

Silicon Publishing’s The Adobe Creative Cloud connector is available as a plug-in and enables direct linking from InDesign, Photoshop, and Illustrator to assets in Bynder. All the user has to do is drag and drop Bynder assets into Creative Cloud documents and automated direct links get created. In addition, when the linked assets are edited on a web server or in Bynder, it automatically updates corresponding InDesign Asset. This speeds up asset creation, editing and reusing process.

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The Bynder integration is designed by some of the same engineers who built Adobe InDesign. Bynder centralizes all the creative communication and eliminates the endless email threads. It allows brands to promote and communicate all of their work internally by providing access to all of the branding elements. This shortens the marketing process, reduces the time to market, thereby increasing ROI.

Max Dunn, President of Silicon Publishing, commented, “Bynder’s best-of-breed DAM platform empowers marketers to easily manage all of their content on one centralized and easy-to-use portal any time and anywhere. We’re proud to partner with Bynder. Together, we’re enhancing how creative teams can leverage assets in Adobe Creative Cloud to achieve greater marketing success.”

Bynder’s Creative Project Management module allows you to always have an overview of the entire creative process from the first briefing, concept approval, production and content application to archival and storage. With this, brands can spend more time on creative tasks and less time on importing and exporting files.

No professional designer skills are needed to use Bynder. The software claims to offer 54% increase in meeting deadline targets and saves 2000 working hours annually.

Founded by Label A, a web, and app development agency, Bynder enables brands to easily create, find and use content, such as documents, graphics, and videos. More than 150,000 brand managers and marketers use Bynder’s brand portals daily to collaborate globally in real-time. All new marketing collaterals can be created, reviewed, and approved at the click of a button. It is used by moe than 350 global brands including KLM Royal Dutch Airlines, innocent drinks, and PUMA.

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