Data Visualization

FulcrumTech IntelliSents, An Email Analytics Add-On for Real-Time Data Visualization

Fulcrumtech’s IntelliSents Dashboards, identify underlying data related to email performance, bounce reason analysis, conversion goals and email deliverability issues in real-time

FulcrumTech, LLC, an email marketing agency, has launched IntelliSents—a web-based email analytics platform that presents data in easy-to-read dashboards for real-time tracking and monitoring of email performance. IntelliSents includes four dashboards, each dedicated to providing data visualizations on email performance, inbox deliverability, bounce, and conversions, respectively.

IntelliSents was born out of the need of an email analytics tool for FulcrumTech’s clients. “We were spending tons of hours,” remarked FulcrumTech’s President and CEO, Mitch Lapides, “preparing campaign performance reports, tracking and monitoring those campaigns for deliverability issues, and digging into multiple data sources to find the next best email optimization opportunity.”

Intellisents, fulcrumtech

IntelliSents integrates with leading email service providers

FulcrumTech used IntelliSents for years for its clients before making it available on a monthly subscription basis. More than 25 of the most critical email marketing data points can be tracked for performance within the platform.

Drive Onsite Behavior or Create New Customer Through Emails

To stay current, IntelliSents users can generate easy-to-understand reports derived from data that is updated on a daily basis. The KPI of any campaign is conversions, and IntelliSents custom Conversion Dashboard allows users to tie email analytics to their specific conversions goals by incorporating data from backend customer relationship management systems and Google Analytics.

Users can see underlying data by campaign or segments. This is in addition to reviewing the trends of the number of emails and campaigns sent, as well as open, click-through, bounce and unsubscribes rates, and spam complaints and complaint rates. The IntelliSents’ Email Deliverability Dashboard provides early notification of any email deliverability issues to promptly address the situation.

IntelliSents Bounce Dashboard Identifies Special Bounce Reasons

For healthy email marketing campaign results, the bounce rates need to be monitored and solved.  The IntelliSents Bounce Dashboard identifies special bounce reasons and rates. The dashboard includes bounce types, bounce reason analysis, total bounces by domain, bounce reason by month and total bounce rate.

The platform integrates with email service providers, including Salesforce Marketing Cloud, Listrak, MailChimp, and IBM Marketing Cloud (Silverpop). It is a tool developed by FulcrumTech’s professional email marketing team for email marketing professionals.

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