Hustle, a one-to-one text messaging platform that scales and humanizes the way that organizations communicate with people, announced that it had closed a $8 Million Series A financing. The round was led by Social Capital with participation from existing investors including Canvas Ventures, new investors Omidyar Network and Twilio.org Impact Fund, as well as nine other world-class investment firms.
“Hustle’s Series A is an important milestone on our mission to strengthen organizations by helping them scale genuine human relationships,” said Roddy Lindsay, Hustle’s Co-founder and CEO. “We are proud to deepen our relationship with all of our existing investors and bring in an incredible roster of traditional, strategic, and impact-driven investors, all of whom are excited to partner with Hustle in building a category-defining communications platform that drives positive impact in the world.”
Founded in 2014 as a tool to help advocacy organizations conduct meaningful one-to-one texting conversations with their members, Hustle quickly saw success in the 2016 election cycle, where it helped more than 100 campaigns and political groups, including the Sanders and Clinton campaigns, scale and humanize their ability to communicate with millions of voters and volunteers. Since its founding, Hustle has helped clients manage more than 38 million one-to-one conversations with more than 25 million people across the United States, Canada, and Australia.
Chamath Palihapitiya, Founder and CEO at Social Capital, and Hustle board member said, “Hustle embodies a new kind of company that personalizes the approach organizations take to more effectively reach and advance their goals. We’re proud to continue our partnership with this talented team, and believe that their impact will scale dramatically as they enter new markets and create more personal relationships with employees, supporters, and customers.”
Since the election, new clients in the education, advocacy, and financial services industries have seen demonstrable ROI using Hustle’s platform to power personal member and customer communication, event organizing, and fundraising goals. Amherst College saw participation rates double when they used Hustle to solicit donations from young alumni compared to using email, social media, and voice calls alone.
Erika Balbuena, Head of Strategic Initiatives at Twilio.org said,”Most organizations are only scratching the surface when it comes to effectively reaching the people they serve. Hustle has created a unique human-centered approach that leverages the power of communications to educate, organize and fund high impact campaigns. We are thrilled to make our inaugural investment from the Twilio.org Impact Fund in Hustle.”
Hustle plans to use the investment capital to build out its API and integrations platform, expand its product offerings around fundraising and event campaigns, achieve ubiquity in the political and advocacy industry in advance of the 2018 U.S. elections, and grow its sales and marketing teams as it expands into new verticals.
Paul Hsiao, General Partner at Canvas Ventures, said “It is exciting to come across a technology that redefines the playbook on how organizations communicate with their customers and supporters. We are excited to support Hustle’s continued growth in the advocacy, education, and enterprise markets.”