Recognition for Loffler Companies website is latest honor for the HubSpot Diamond Partner
Loffler Companies, a family-owned technology service provider, and St. Paul-based digital web strategy firm Media Junction® have received a HubSpot Impact Award for Website Design, one of only a handful of awards given worldwide.
With a 31-year history serving Twin Cities businesses, Loffler needed a website redesign in order to capture more business and expand customer understanding of its full range of products and services. After partnering with Media Junction, the only HubSpot Diamond Partner in Minnesota, Loffler soon realized the company needed to change its entire mindset about the web and create a user-centric experience online that would put the needs of clients first and generate quality leads across all divisions of the company.
“Media Junction understood our goals and the results we needed: a substantial growth in qualified leads for our sales organization while providing valuable and relevant content for our clients. We’re incredibly proud of our partnership and grateful to HubSpot for recognizing our efforts with an Impact Award,” said Gary Volbert, vice president of marketing and on-site managed services for Loffler Companies.
Loffler chose to partner with Media Junction after a great deal of research on how to most effectively leverage inbound marketing with the development of a new website. By applying the principles of Growth Driven Design, a new methodology that combines Lean and Agile principles into a highly effective data-driven web design process, Media Junction and Loffler ensured that the new website delivered an enhanced level of expertise, professionalism, courtesy and interaction for Loffler’s customers and prospects.
Just months after launching the new website, Loffler saw a 15 percent increase in leads, a 33 percent boost in landing page conversions and more than a 100 percent increase in organic traffic conversion to leads. Bounce rates also decreased nearly 14 percent, in tandem with a 12 percent increase in blog subscribers since the site launched.
“Loffler’s new website is an excellent example of what all companies should be doing to re-position themselves online to achieve results. With Growth-Driven Design, there’s an emphasis on rapid implementation, iteration and improvement to achieve month-over-month business growth. There is no doubt Loffler will see a ten-fold return from their investment,” said Trish Lessard, founder and CEO of Media Junction.