Notablist has launched a new web and API-based email technology detection tool for marketing campaigns
According to a report by Econsultancy, 83% companies use least basic segmentation for their email campaigns. As marketers look to create omnichannel email marketing campaigns that focus majorly on personalization, measuring the effectiveness of automation tools becomes very critical. But how do marketers tell which tool was used in a particular campaign, especially in cases where enterprises rely on more than one email marketing tool for campaigns. Keeping this challenge in mind, Notablist, the leading email newsletter search and monitoring search engine, has launched a new web-based tool and API for email marketing messages.
Notablist Brings Programmatic Alerts to Detect Campaign Drivers
Branded as the Email Technology Inspector (ETI), the new email search and detection tool by Notablist scans incoming emails accurately, helping marketers and sales teams identify the technology used in sending them. It also helps in building their own email campaigns based on daily digests and instant alerts with real-time updates. Notablist’s ETI enables marketers to know which technologies were used to send an email campaign, which so far remained “a game of Whack-a-Mole”.
Notablist announced the introduction via blog—
“We’re pleased to announce that a subset of our core email technology detection functionality is available free of charge to low volume users, as both an ad-hoc query tool as well as an API for those wishing to add extra functionality to their own apps.”
Michael Johnston, founder and CEO of Notablist, says, “It (ETI) leverages our core technology detection capabilities and makes it easy for people to quickly scan email campaigns to find out the technologies used in them. Sales teams, in particular, are using this for prospecting.”
Notablist ETI Identifies from over 250 Marketing Technologies
Currently, Notablist is capable of detecting over 250 email technologies, including ESPs, ad networks, tracking pixels and more. It even works for sales teams as they can ascertain the difference between making the sale or wasting time on the wrong prospect.
Some of the solutions that ETI seamless integrates include Act-On, Adobe, Oracle, AppNexus, Akamai, Axciom, Experian, DoubleClick, Drupal, Epsilon, Hubspot, LiveIntent, Marketo, Salesforce, SendBlaster and more.
The REST API provides a programmatic channel for detecting the technologies used in email campaigns. Notablist’s latest tool for real-time email campaigns offers incredible business intelligence to marketers, helping them search and analyze every email newsletter campaign using unmatched data metrics through the web app, API and firehose feed. The ETI also serves the purpose of retaining customers effectively by virtue of reaching the right audience group at the right time with the right technologies.As martech evolves rapidly around AI capabilities and programmatic, the latest tool by
As martech evolves rapidly around AI capabilities and programmatic, the latest tool by Notablist brings higher precision to email marketing search and monitoring capabilities, auguring well for CMOs who have invested heavily on premium email marketing bundles.