ViewLift Appoints Lloyd Jacobs as Vice President of Sales


Continuing To Invest In Talent-Product-Operations To Support Its Growing Business

ViewLift, a leading digital content distribution and monetization platform, continues to expand with strategic appointments, hiring Lloyd Jacobs as VP Sales to further develop its growing portfolio of video-centric customers and partners. He will report to Rick Allen, CEO ViewLift & SnagFilms.

Lloyd Jacobs
Lloyd Jacobs, VP Sales at ViewLift

Lloyd Jacobs comes with a wealth of experience and industry knowledge and is well-respected across the media landscape for his consultative approach to helping companies develop and optimize their businesses via technology. Jacobs commented, “Already understanding the technology landscape today, I was incredibly impressed with ViewLift’s ability to deploy a full-service video infrastructure rapidly, supporting distribution-consumption-monetization across all major devices. Also unique, beyond infrastructure, is ViewLift’s added focus on consumer acquisition and retention.” ViewLift’s industry-leading real-time analytics, presented in a 360-degree dashboard, surfaces and presents data in a way that makes subscriber acquisition more effective, predicts and reduce churn, and optimizes the lifetime-value of subscribers. Video consumption by consumers has exploded, along with expectations around speed, scale, QOS, business intelligence, and flexible monetization – critical components provided by ViewLift.

Lloyd Jacobs brings to ViewLift more than 25 years of sales, marketing, and business development experience in technology-oriented companies, large and small. He joins the company from Comcast Technology Solutions (CTS), where he was instrumental over the past 6+ years, in helping build-up its digital distribution/monetization platform. His tenure extends across many successful companies, including senior positions at IBM, thePlatform (now CTS), Anystream (now Telestream), Sybase (now SAP), Cramer Systems (now Amdocs). “ViewLift’s solution suite is the most impressive I’ve seen, and it’s an honor to work amongst those who’ve created this incredible collaborative and flexible can-do culture, and who are clearly executing on its vision”, said Jacobs.
Rick Allen

“We offer content owners an end-to-end solution,” explained ViewLift CEO Rick Allen. “With Lloyd, media and entertainment companies also gain an industry pro who can make their OTT and mobile services more successful and easier.”

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