Our Expert Authors

Sudipto is a technology research specialist who brings 8 years of professional blogging and technical writing experience to Martech Series editorial team. He has developed cutting-edge content for over 100 websites and mobile applications. Our ‘Wordsmith’ is an engaging conversationalist and has done more than 200 interviews with some of the leading names in automobile, digital advertising, IT/ITES, medical technology, real estate, gemstone certification, HVAC, tourism and food processing industries. Apart from technical writing, he loves to blow off steam by chronicling stories about top medical professionals, innovators, spiritual 'gurus', gym trainers, nutritionists, wedding planners, chefs and off-beat hobbyists. The best place to find him beyond work hours— the shadiest underground gym in the city. He is an ardent sports buff and contributes with his witty live commentary too.

Avinash is an award-winning instructional designer who brings over 13 years of design, analysis, branding and identity practice to the Martech Series content team. SAP, Microsoft, Nokia and Hewitt are some of the Fortune 500 and 1000 companies that have benefited from his insights.A voracious reader, when not carving Himalayan mountain roads our resident geek, who suffers Grammatical Pedantry Syndrome divides his time between his family, IoT sensors, networking gear and motorcycles.

Nahida is a technology journalist who brings 7 years of experience in print media, new media, and digital marketing. IATA AGM and Transport logistics Europe. After enjoying the vanity of a byline for 4 years she moved on as a content strategist and social media manager for India's leading home shopping channel.

Peter is an experienced executive with a deep knowledge of the software industry and online media with extensive experience in growing product lines and businesses from early stage to global success. As part of the regional leadership team Peter leads Marketo’s Product Marketing in EMEA, partnering closely with teams and partners to deliver business growth.

Apu, also an acronym for "Accelerated Processing Unit", has extensive technology experience in mobile location intelligence, predictive analytics, machine learning, data science and cloud services. As the CEO of LotaData, Apu provides "People Intelligence" data analytics for mobile apps, businesses and smart cities.

Marco joined Adloox as Chief Executive Officer in 2014, after leading Sales teams at Google in New York and London, establishing worldwide deals for Doubleclick across 32 markets. He has managed Technology and Innovation teams at WPP GroupM and Publicis Starcom, and more recently as Managing Director at RTB specialists VisualDNA. Marco’s real passion is Verification, having previously cut his teeth as Global VP for Telemetry.

Doug is an advertising technology executive leading significant opex with a background in product leadership and strategy consulting.

Working on SalesTech products with machine learning algorithms for Artificial Intelligence, Deep Learning, Predictive Modeling, Sentiment Analysis, Recommender Systems, Statistical Modeling, Natural Language Processing, Text mining of unstructured Big Data.

I am currently the Chief Strategy Officer (US) for Screen6. Based in the Netherlands, Screen6 is the company creating the industry standard for building cross-device identities. Screen6 supports ad-tech vendors in managing their cross-device data, and allows them to execute successful cross-device strategies.

David Fortino is the SVP of Audience and Product for NetLine Corporation. David is responsible for the strategic direction and management of NetLine’s audience, publisher, and client facing technologies, platform, and product development roadmap. Prior to NetLine, David served as Director of Audience and Business Development for VerticalNet.

Guy is the Executive Vice President of Marketing at Marchex, a leading mobile advertising analytics company that connects online behavior to real-world, offline actions.

Provide in-depth analyses of the customer relationship management (CRM) and marketing automation software spaces through research, customer interviews, and interfacing with products. Research, write and publish research notes, return on investment (ROI) case studies, guide books, and technology decision pieces weekly. Assist businesses as they make the financial business case for implementing a solution, and advise vendors on delivering maximum value to their customers.

Curt Larson is VP of Product at Sharethrough, the leading global native advertising platform, helping publishers maximize revenue and brands earn meaningful attention by powering ads that fit into - rather than interrupt - the audience experience.

As the Content and Product Marketing Manager at NetLine Corporation, Amanda’s focus is on building powerful solutions and experiences for B2B marketers and publishers, while educating the marketplace on content syndication and lead generation strategies to drive demand generation success.

Dvir is a results-oriented executive with 18 years of broad leadership experience in business, marketing and strategy roles, leveraging strong execution skills and a track record of driving successful business transformations, ranging from start-ups to publicly traded global corporations.

Karen is focused on delighting customers at Prezi, and leads the sales, customer success, and support teams. She leads the effort of growing Prezi into teams and businesses, and in helping these teams adopt and maximize value out of the product.

James Thomas is the CMO of Allocadia, the leader in Marketing Performance Management software, managing over $20B in marketing spend to-date. James brings more than a decade of experience leading enterprise marketing teams in product management, product marketing, analyst and investor relations, and marketing operations.

Melanie White is the Head of Content & Communications at Adestra Inc. In this position, Melanie is responsible for managing and directing the company’s internal and external communication strategy in the US. Prior to this role, Melanie was the Editor of ClickZ, a leading global digital marketing publication, and served on the US operations board of Incisive Media (ClickZ’s parent company). Melanie has over 12 years of Journalism and Communications experience, holding senior positions at some of the world’s largest business-to-business publications in both London and New York.

Phil is the CEO of NextWave Hire, a recruitment marketing software platform that powers employer brands. Bernd is the CMO at CloudLock, a cyber security company acquired by Cisco in 2016.

As Global Head of Marketer & Agency Solutions, Miles Pritchard’s primary focus is to solidify Lotame’s market position and product solution roadmap, working in conjunction with the marketer and agency clients. Pritchard has extensive media industry experience, having worked with the client-side, agencies, agency trading desks, and DMPs.

As Principal Data Scientist at LotaData, David Newcomb focuses on data science and machine intelligence for martech, mobile apps, smart cities and local government. He received his B.S. in Mathematical & Computational Science from Stanford and continued to complete an M.S. in Management Science & Engineering from Stanford as well. He loves hiking, playing basketball and exploring the intersection of mathematics and poetry. In his free time, he can be found exploring San Francisco, playing the ukulele or sitting under a tree reading another book.

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