Our Expert Authors

Sudipto is a technology research specialist who brings 8 years of professional blogging and technical writing experience to Martech Series editorial team. He has developed cutting-edge content for over 100 websites and mobile applications. Our ‘Wordsmith’ is an engaging conversationalist and has done more than 200 interviews with some of the leading names in automobile, digital advertising, IT/ITES, medical technology, real estate, gemstone certification, HVAC, tourism and food processing industries. Apart from technical writing, he loves to blow off steam by chronicling stories about top medical professionals, innovators, spiritual 'gurus', gym trainers, nutritionists, wedding planners, chefs and off-beat hobbyists. The best place to find him beyond work hours— the shadiest underground gym in the city. He is an ardent sports buff and contributes with his witty live commentary too.

Nahida is a technology journalist who brings 7 years of experience in print media, new media, and digital marketing. After enjoying the vanity of a byline for 4 years she moved on as a content strategist and social media manager for India's leading home shopping channel.

Avinash is an award-winning instructional designer who brings over 13 years of design, analysis, branding and identity practice to the Martech Series content team. SAP, Microsoft, Nokia and Hewitt are some of the Fortune 500 and 1000 companies that have benefited from his insights. A voracious reader, when not carving Himalayan mountain roads our resident geek, who suffers Grammatical Pedantry Syndrome divides his time between his family, IoT sensors, networking gear and motorcycles.

Sonali is a content specialist who brings 7 years of experience and expertise in the editorial team of MarTech Series. She has developed content for multiple purposes, including marketing, communications, digital media, advertising, technical and non-technical documents, SEO, social and digital, catering to varied industrial sectors. Apart from writing and reading, she loves to sing and listen to music, tend her plants, cook and watch movies. She is an ardent animal lover with a soft corner for dogs!

Rohan is a grammar pedant and quiz-loving news junkie who loves to read. He's spent time editing for a leading news portal, a city newspaper, and an auto major, among others. He aspires to inform, claims to know a little about a lot and can talk nineteen to a dozen.

Kamiu Lee is VP of Business Development & Strategy at Bloglovin', with 9 years of experience in digital media, venture capital, and investment banking. At Bloglovin, she oversees business development, finance and strategic initiatives. Prior to Bloglovin', Kamiu worked in Business Development roles at Rent the Runway and Refinery29, as well as in early-stage investments at Gotham Ventures. Kamiu started her career as an investment banker at HSBC Securities, based in New York, London and Sao Paulo, where she focused on M&A and equity fundraising on deals totaling over $50BN. Kamiu holds a B.S. from Boston University and an M.B.A. from Columbia Business School. Kamiu is passionate about the potential of the influencer marketing space, and has been quoted on the topic in WWD, Fortune, eMarketer, Digiday, Glossy and Racked, as well as a presenter/panelist at FashTech NYC, Influencer Marketing Days Conference, International Style Institute, TUMBLR, and Rakuten Experience.

Anodot is a real time analytics and automated anomaly detection system that discovers outliers in vast amounts of data and turns them into valuable business insights. Data-centric companies generate massive quantities of metrics, and analyzing them manually or with traditional business intelligence tools takes time and expertise. Using patented machine learning algorithms, Anodot isolates issues and correlates them across multiple parameters in real time, eliminating business insight latency and supporting rapid business decisions through its uncovered insights.

Peter is an experienced executive with a deep knowledge of the software industry and online media with extensive experience in growing product lines and businesses from early stage to global success. As part of the regional leadership team Peter leads Marketo’s Product Marketing in EMEA, partnering closely with teams and partners to deliver business growth.

Daniel Meehan is the CEO and founder of PadSquad, a creative-first mobile advertising stack with a focus on user-controlled, in-line mobile ad formats that foster polite engagement with consumers across a premium publisher marketplace.

Frank Sinton is CEO of Beachfront Media, a video monetization platform for publishers, advertisers and enterprises. Beachfront is utilized by Reuters, Time Inc., Sports Illustrated, People and more. Previously, he worked for Sony Pictures Entertainment as Executive Director of Architecture.

Apu, also an acronym for "Accelerated Processing Unit", has extensive technology experience in mobile location intelligence, predictive analytics, machine learning, data science and cloud services. As the CEO of LotaData, Apu provides "People Intelligence" data analytics for mobile apps, businesses and smart cities.

At the Strata helm, Jeff has been a leader in the advanced integration of marketing, data and emerging technologies for more than 20 years. A natural entrepreneurial and critical thinker, his expertise in business strategy, process management and technology has helped propel Strata to the forefront of the marketing field. Jeff has the innate ability to take our clients’ complex business challenges and translate them into technology-driven solutions. He is adept at anticipating clients’ evolving needs and pioneering innovative tools and resources for them. His quick-wit and clever nature make him a pretty fun guy to be around too. Jeff attended Monmouth College, where he studied Business.

Working on SalesTech products with machine learning algorithms for Artificial Intelligence, Deep Learning, Predictive Modeling, Sentiment Analysis, Recommender Systems, Statistical Modeling, Natural Language Processing, Text mining of unstructured Big Data.

Doug is an advertising technology executive leading significant opex with a background in product leadership and strategy consulting.

As Principal Data Scientist at LotaData, David Newcomb focuses on data science and machine intelligence for martech, mobile apps, smart cities and local government. He received his B.S. in Mathematical & Computational Science from Stanford and continued to complete an M.S. in Management Science & Engineering from Stanford as well. He loves hiking, playing basketball and exploring the intersection of mathematics and poetry. In his free time, he can be found exploring San Francisco, playing the ukulele or sitting under a tree reading another book.

An active leader in the high-tech industry for the past 20 years, my career includes management and marketing leadership experience in demand generation, sales & marketing operations & analytics, sales enablement, product marketing, and branding. I've enjoyed leadership positions in mid-stage and startup businesses, primarily in the IT and marketing technology sectors. As a senior member of marketing teams, my electrical engineering background enabled me to market advanced technology solutions in a differentiated way to drive 40% annual revenue growth for multiple companies. I excel at building the high velocity and predictable B2B sales driven by a marketing engine, specifically ensuring alignment between sales, marketing, and product teams. Specialties: Demand generation tied to revenue growth via acquisition, account based marketing, corporate rebranding, conversion and retention; product launch strategies and program definition; marketing metrics and analysis; strategic planning for building a scalable marketing engine; KPI definition and dashboard development; analyzing web, program and demand metrics Strengths Finders: Strategic, Achiever, Analytical, Focus, and Futuristic

I am currently the Chief Strategy Officer (US) for Screen6. Based in the Netherlands, Screen6 is the company creating the industry standard for building cross-device identities. Screen6 supports ad-tech vendors in managing their cross-device data, and allows them to execute successful cross-device strategies.

Guy is the Executive Vice President of Marketing at Marchex, a leading mobile advertising analytics company that connects online behavior to real-world, offline actions.

Provide in-depth analyses of the customer relationship management (CRM) and marketing automation software spaces through research, customer interviews, and interfacing with products. Research, write and publish research notes, return on investment (ROI) case studies, guide books, and technology decision pieces weekly. Assist businesses as they make the financial business case for implementing a solution, and advise vendors on delivering maximum value to their customers.

In the last eight years, Andy Cocker has been one of the pioneers of programmatic advertising. In 2008 Andy co-founded Infectious Media, an international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. Created at the dawn of the programmatic era, Infectious Media has developed specialist teams and technology that exclusively focus on making programmatic work for advertisers. Andy has been the driving force behind the creation of Infectious Media’s programmatic platform, Impression Desk, which connects advertisers to the fragmented data and inventory ecosystem. Working with leading brands such as, adidas, MBNA, John Lewis, Expedia and Shop Direct, Infectious Media has been awarded the fastest growth of a private UK tech company by Deloitte, been identified as one of the London’s Stock Exchange’s 1000 Companies to Inspire Britain and has had success at all three Drum digital trading awards. Andy is a seasoned digital media practitioner being one of the founding members of Zenith Interactive Solutions in London, 1999, developing its buying division up to the merger with Zed and Optimedia in 2003. Prior to starting Infectious Media, Andy was Group Trading Director for Aegis' Isobar Group, where he was responsible for the digital buying product and investment of the largest digital media buying pool in the UK, across five major agencies, including Carat, Vizeum and Diffiniti. Andy started his career in media as a TV planner/buyer.

Curt Larson is VP of Product at Sharethrough, the leading global native advertising platform, helping publishers maximize revenue and brands earn meaningful attention by powering ads that fit into - rather than interrupt - the audience experience.

Jim has a consistent record of exceeding corporate objectives and producing sustained revenue growth. Forward-thinking and resourceful with an expertise in developing new business and securing critical highly profitable partnerships. "Player/Coach" who effectively collaborates to deliver innovative new products to customers in highly-competitive markets.

Dvir is a results-oriented executive with 18 years of broad leadership experience in business, marketing and strategy roles, leveraging strong execution skills and a track record of driving successful business transformations, ranging from start-ups to publicly traded global corporations.

Adam Corey leads Tealium’s marketing and is responsible for driving awareness around the power of Tealium and cultivating alliances with best-of-breed customer data solutions. He has over 13 years of experience in digital analytics, marketing and business development. Prior to joining Tealium, Adam led the solutions consulting groups at Upsight and CrowdFactory (now part of Marketo). He also previously led technical production efforts at ABCNEWS.com.

Shawnna is Director of Marketing at Highspot. Her background is in strategic development and execution of marketing and communications programs in the technology industry. Shawnna's current mission is to elevate the role of the sales enablement to a critical business function charged with driving radical improvement in sales effectiveness. Learn more at www.highspot.com.

Senior manager/Executive with significant international experience in strategy, innovation, Digital transformation projects, mktg, sales, complex international organization management, wide technology implementation and transformation programs, shareholder/board management.

Karen is focused on delighting customers at Prezi, and leads the sales, customer success, and support teams. She leads the effort of growing Prezi into teams and businesses, and in helping these teams adopt and maximize value out of the product.

David Fortino is the SVP of Audience and Product for NetLine Corporation. David is responsible for the strategic direction and management of NetLine’s audience, publisher, and client facing technologies, platform, and product development roadmap. Prior to NetLine, David served as Director of Audience and Business Development for VerticalNet.

Abhi co-founded DataXylo, an AI powered customer analytics company spun out of MIT for next gen. customer intelligence across Omni-channel customers. An accomplished Analytics & Data Technologist Entrepreneur with 17+ years of experience across customer analytics, data science & database, Abhi’s unique blend of strategic perspective and disciplined tactical execution is suited to environments where innovation is critical & uncertainty is the rule rather than the exception.

James Thomas is the CMO of Allocadia, the leader in Marketing Performance Management software, managing over $20B in marketing spend to-date. James brings more than a decade of experience leading enterprise marketing teams in product management, product marketing, analyst and investor relations, and marketing operations.

Adam Weinroth is the CMO of Austin, Texas-based eRelevance Corp., a technology-powered customer marketing automation service providing small- to medium-size businesses (SMBs) with affordable internal marketing that reduces workload and generates more business from existing customers.

Entrepreneur and business leader. Passionate about building world class teams that live and die by the values, solving meaningful problems through data. Founded Adbrain to help companies resolve single customer identity, power more enriching customer experiences, and build smarter businesses through data and AI.

Wayne is working in Epsilon. Epsilon is a Marketing and Advertising company. Wayne had experienced senior operating executive (products, service, sales, marketing) with specific, deep expertise in topics and categories such as enterprise software, SaaS, database marketing, interactive marketing, analytics, big data, marketing service and systems integration. Comfortable tackling complex solutions, major business and process transformations, large client relationships and significant market opportunities. Known for clarity of communication, transparency, getting things done, delivering.

As the Content and Product Marketing Manager at NetLine Corporation, Amanda’s focus is on building powerful solutions and experiences for B2B marketers and publishers, while educating the marketplace on content syndication and lead generation strategies to drive demand generation success.

Robert Glazer is the founder and Managing Director of Acceleration Partners, founder and Chairman of BrandCycle and author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies, partnering with brands such as adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker.

Phil is the CEO of NextWave Hire, a recruitment marketing software platform that powers employer brands. Bernd is the CMO at CloudLock, a cyber security company acquired by Cisco in 2016.

Talkwalker is a social data intelligence platform that empowers agencies and brands to make data-driven decisions. Our state of the art platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in 187 languages. Based in the European capital city of Luxembourg, we have grown from a 3 person tech startup to a team of over 100 IT and business professionals with a new office opened in New York City....and we are still growing! We are always looking for great talent to join the team and play a part in our rapid growth! Across the US and Europe, we have over 140 employees from 20 different countries speaking 27 different languages. We’re a globally minded group of innovators, always looking to go the extra mile and find the right solution for each and every customer. We now serve over 500 clients worldwide from major brands like Microsoft, Hewlett Packard Enterprise, Benetton, and PwC, to global agencies like Edelman, Ogilvy, Publicis, and Peppercomm.

I am an innovative entrepreneur and the driving force behind several successful companies around the world. At the age of 26, I co-founded VertaMedia, a video Supply Side Platform (SSP) for publishers. Under my leadership, VertaMedia has become a major player in today’s martech landscape. The business was recognized as one of North America’s fastest growing private companies in Deloitte's 2016 Technology Fast 500™ and is honored among the top 5,000 fastest growing private companies in the country by Inc. 5000

As Global Head of Marketer & Agency Solutions, Miles Pritchard’s primary focus is to solidify Lotame’s market position and product solution roadmap, working in conjunction with the marketer and agency clients. Pritchard has extensive media industry experience, having worked with the client-side, agencies, agency trading desks, and DMPs.

Bill McLaughlin runs sales and marketing for ShopAdvisor. Bill has more than 30 years of strategic technology marketing and communications experience. Bill spent the first 12 years of his career in marketing and communications positions with two of first major independent software technology companies. Bill was a founding partner of one of the first agencies to specialize in serving the nascent and fast growing high technology market. During this time the firm grew to 200 employees with over $20M in annual revenues. In 2001 the agency was purchased by Fleishman Hillard, one the world’s largest public relations agencies. Bill stayed on with agency through June 2015 as its executive vice president, leading the company through two significant recessions and a successful expansion into the healthcare market. Bill’s clients ranged from multi-billion dollar publicly held companies to venture-funded startups. Under his guidance dozens achieved market leadership positions and highly successful liquidity outcomes.

Tom Miller is VP, Marketing for i.Predictus, a Marketsmith Company. A senior business thought leader, Tom helps clients deliver BIG data and predictive analytics solutions to achieve substantial sales and revenue gains.

Marco joined Adloox as Chief Executive Officer in 2014, after leading Sales teams at Google in New York and London, establishing worldwide deals for Doubleclick across 32 markets. He has managed Technology and Innovation teams at WPP GroupM and Publicis Starcom, and more recently as Managing Director at RTB specialists VisualDNA. Marco’s real passion is Verification, having previously cut his teeth as Global VP for Telemetry.

Matt has worked in digital marketing for over 20 years, alongside many of the world’s leading brands, agencies, and technology companies. Before joining Adestra, Matt headed up strategy for Google’s Ad Agency business. Prior to Google, Matt served as MD of Incisive Media and before that he was COO of PropertyRoom.com.

Chief - Marketing Operations and Technology at National Instruments

An Australian entrepreneur based in Singapore, Dave has over 13 years of digital experience. He led search and insight teams at Maxus Asia Pacific and Datalicious. His expertise on digital strategy based on data-driven insights has won him and his team industry awards such as IAB Australia 2011, Asia Digital Media Awards 2011, and Magnets 2012 and 2013. Passionate about realising the potential of data and technology to deliver better marketing, Dave feels it’s not enough to just build technology that automates data analytics reporting the way humans do it. The new generation of technology has to do a significantly better job and truly deliver a step change in insight quality. He believes the combination of artificial intelligence, data science, scalable engineering and visual design can create enough value for marketers to break old habits and realise the gains of analytics at scale – faster, more frequent analysis of marketing data.

Melanie White is the Head of Content & Communications at Adestra Inc. In this position, Melanie is responsible for managing and directing the company’s internal and external communication strategy in the US. Prior to this role, Melanie was the Editor of ClickZ, a leading global digital marketing publication, and served on the US operations board of Incisive Media (ClickZ’s parent company). Melanie has over 12 years of Journalism and Communications experience, holding senior positions at some of the world’s largest business-to-business publications in both London and New York.

Oliver brings over 15 years of software experience to VigLink. Previously, he was a Director at Microsoft in charge of product for various media properties including XBOX Live Video Marketplace, Zune Marketplace and MSN Entertainment. Oliver was also an early employee at Internet Radio pioneer Echo Networks and has worked for Paul Allen at Vulcan, for iPlayer at the BBC and for the Founders Fund. Oliver has issued and pending patents covering micro-transactions, media and metadata. He received his bachelor's and master's degrees in computer science from MIT and his MBA from the Harvard Business School.

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