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Balyasny and Elevate Innovation Partners invest in Cuebiq

Balyasny and Elevate Innovation Partners invest in Cuebiq

New funding to fuel commercialization of SaaS platform

Cuebiq, the largest provider of accurate and precise location data in the US, announced that Balyasny Asset Management and Elevate Innovation Partners have made a strategic investment in the company.
The additional capital would be used to enhance Cuebiq’s suite of tools for both publishers and advertisers, as well as to further develop Cuebiq’s SaaS platform, enabling clients across all industries to bridge online to offline customer insights at scale.

Sridhar Chityala, Chairman, Elevate Innovation Partners VC

Sridhar Chityala, Chairman, Elevate Innovation Partners VC

Sridhar Chityala, Chairman, Elevate Innovation Partners VC said, “With deep roots in mobile advertising, marketing technology, and data science, Cuebiq has transformed location data into a key source of visibility and intelligence for corporates, publishers and advertisers alike. For many, continued dependency on legacy data collection methodologies and bidstream data providers has hindered their ability to receive and leverage accurate geolocation data at scale. Cuebiq’s unique data collection methodology paves the way for a new disruptive marketing approach, enabling customers to access and tailor data to their needs in unprecedented ways. We see tremendous opportunity for Cuebiq and will be working closely with the management team in market expansion and business growth opportunities.”

Throughout the last year, the company has driven significant product innovation resulting in a number of milestones including:
• Scaled reach to 1 in 4 smartphones in the US (up from 1 in 15 smartphones in 2016)
• 180+ Publisher Apps integrated (up 3x from 60 in 2016)
• achieved 61m MAUs (up 6x from 10m MAUs in 2016)
• 600%+ revenue growth (December 1, 2016 to January 1, 2017)

Marco Demeireles, Principal – Private Investments, at Balyasny said, “Through Cuebiq, publishers can empower their direct sales teams to drive incremental revenue and enhance a users’ lifetime value. Over the last twelve months, the business has grown monthly active users to 61m, up 6x year-over-year, which we believe reflects this value delivered to partners and continued product innovation. We look forward to partnering with Cuebiq more broadly as they create new tools and technologies that provide full visibility of offline behaviors and drive insights from the trove of data they collect – over 2 terabytes per day, representing 63 billion discrete data points per month.”

 

Antonio Tomarchio, CEO, Cuebiq

Antonio Tomarchio, CEO Cuebiq

Antonio Tomarchio, CEO, Cuebiq, said, “Publishers continue to choose us as their partner due to Cuebiq’s product architecture and innovation which has enabled differentiated data density and accuracy that is not restricted by the traditional, legacy, panel-based approaches. This strategic investment by our partners will primarily be used to accelerate the go-to-market of Cuebiq’s SaaS platform, which enables users to bridge the online and offline worlds by providing full visibility of offline behaviors and predictive analytics solutions. We are excited to partner with our existing and new investors as we invest in offline predictive analytics and drive incremental value to the ecosystem.”

Fast growing market

Marketers and publishers are beginning to see the potential that location intelligence brings, and according to a recent report released by Markets and Markets, the location analytics market is estimated to grow from $8.20 Billion in 2016 to $16.34 Billion by 2021, at a compound annual growth rate of 17.6%.
Walt Doyle, CEO of GasBuddy, one of Cuebiq’s publisher partners said “Our fuel retailer and advertising clients look to us for innovative media solutions that reach and influence tens of millions of drivers when they make pit stops for fuel and packaged goods. Cuebiq’s location data helps us show the magnitude of our audience, and to close the loop on how our retailer and advertiser solutions are influencing consumer behavior.”

 

Also read: Three Takeaways for Marketing Leaders from the Marketing Nation Summit 2017

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