Google and Twitter have signed an undisclosed deal that allows the Alphabet-owned company to stamp its authority over most of Twitter’s developer products and other technology assets. The most notable acquisition of them is Fabric, the mobile app developer platform. Google has also acquired Crashlytics, the leading crash reporting system for app developers. Twitter had bought Crashlytics in 2013.
Apart from Fabric and Crashlytics, other assets moving to Google are mobile automation development tool fastlane, mobile app analytics tool Answers and password login system Digits. According to reliable industry sources, the outgoing team from Fabric will join Firebase, Google’s mobile and web app building platform. Firebase, just like Fabric and Crashlytics, is an acquired platform. Back in 2015, Google bought Divshot, a static web hosting platform, merging it with Firebase team. Since then, Firebase has evolved into a unified app development platform for mobile developers. By acquiring Fabric, Crashlytics, Digits, fastlane, and Answers in one-go, Google becomes the leading mobile app development service provider.
Francis Ma, Firebase Product Manager, mentioned in his blog:
“Fabric will join Google’s Developer Product Group, working with the Firebase team. Our missions align closely – help developers build better apps and grow their business. As a popular, trusted tool over many years, we expect that Crashlytics will become the main crash reporting offering for Firebase and will augment the work that we have already done in this area.”
“The integration of Fabric is part of our larger, long-term effort of delivering a comprehensive suite of features for iOS, Android, and mobile Web app development.”
Firebase continue offers mix-and-match analytics and developer services to mobile and web app developers, such as Firebase Analytics, Firebase Cloud Messaging, Firebase Auth, Database, Storage, and Hosting. The app development platform also offers Test Lab for Androids, Notifications, App Indexing, Dynamic Link and Admob products to optimize monetization efforts. Firebase offers open source projects like Firepad, which is used by editors like Atlassian Stash Realtime Editor and Koding.
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Twitter rebranded Fabric as a modular SDK to enable mobile app developers to test their apps more effectively. The latest deal is an ominous sign for the social networking giant looking to expand its vision into Artificial Intelligence. It acquired Magic Pony Technology, a machine learning platform for the web, mobile and desktop applications for $150 million in June 2016.
Twitter also announced shutting down social networking features in Vine short video sharing application last week. Vine is now Vine Camera. In a positive move, Vine released the Vine Archive, an online video content inventory that allows a user to browse every Vine short video created in last four years since its Twitter debut. It will be interesting to see how Twitter runs and invests in its existing developer platforms, including Publisher, Gnip, TweetDeck, MoPub, and Ads APIs.