Cheetah Mobile Inc., the leading mobile app developer, announced the launch of its Cheetah Open Feed (COF) platform, which allows mobile app developers and OEMs to embed high-quality content feeds provided by Cheetah Mobile’s leading news aggregation app, News Republic, into their apps and mobile operating systems.
By releasing COF at a time when marketers are glued to the outcomes of Mobile World Congress 2017, the Chinese content app developer intends to stamp its authority in bringing best-in-class content SDK technology for mobile app market. Mobile OEMs and app developers can now replicate Cheetah Mobile’s success in providing innovative and engaging user experiences using COF.
The first-of-its-kind platform provides OEMs and app developers with open access to licensed content from 2,300 of the world’s top media, Cheetah Mobile’s AI-driven content personalization technology and one of Cheetah Mobile’s best-performing monetization scenarios. COF is an innovative way for OEMs to differentiate their mobile devices and for app developers to generate new premium traffic, new revenue, and new engagement.
According to a recent report on mobile app ROI-performance for 2016, Android surpassed iOS, generating more effective Cost-per-Thousand impressions (eCPM). In-app marketing campaigns are gradually shifting ROI-specific strategies towards mobile, which opens up a huge opportunity for mobile app content marketers to raise their bar. Cheetah Ad Platform (which has been rebranded as Cheetah Ads this morning) and Cheetah Pegasi SSP help mobile app marketers to monetize their product with content and proprietary data intelligence solutions for enriching customer experience.
Johnny Li, Vice President of International Business Development at Cheetah Mobile says, “COF is the first time that Cheetah Mobile has given other industry players access to its premier content products, which can help OEMs create differentiated features, and help developers better monetize their apps”.
Cheetah Open Feed (COF) is currently available to all mobile app developers on a third-party basis, allowing them to access more than 100,000 articles, 40,000 images and 2,500 videos per day from News Republic’s 2,300 media partners in 47 countries and 43 languages. Additionally, users can leverage Cheetah Mobile’s News Locker also makes sure that users see the content they want by leveraging Cheetah Mobile’s deep learning and big data-driven content-recommendation technology.
Li adds, “This is not only the first time that Cheetah Mobile has opened up its valuable content stream from the News Republic, which we acquired last year for $63 million, it is also the first time that Cheetah Mobile has opened up one of our best-performing monetization scenarios to create a win-win situation and contribute to the mobile ecosystem as a whole.”
According to a report by Cheetah Lab, utility apps can be monetized significantly by integrating content feeds to increase revenue and app usage rates. Cheetah Mobile, itself, has reported a significant increase in its revenue from its utility apps since embedding them with News Republic content feeds.
Added later this evening —
Cheetah Ad Platform is now Cheetah Ads
(In another announcement, Cheetah Mobile rebranded its Cheetah Ad Platform as Cheetah Ads. The new identity will excite video marketers planning to host and distribute vertical video ads across all mobile formats.
“Cheetah Ads intelligently targets vertical video ads across the entire mobile journey,” said Scarlett Xiao, Senior Vice President, Global Marketing and Business Development at Cheetah Mobile. “Our technology has the power to transform ads into useful and desirable experiences to the delight of both users and brand advertisers.”
Enhanced by Cheetah Mobile’s artificial intelligence expertise, Cheetah Ads helps brands reach the right audience, at the right time, in the right format throughout the entire purchase cycle.)