Mobile Advertising

8 MarTech Firms Selected by R/GA Represent the Future of Mobile Marketing & Advertising

8 MarTech Firms Selected by R/GA Represent the Future of Mobile Marketing & Advertising
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Selected companies for the R/GA Marketing Tech Venture Studio with IPG and Snap offer unique technologies across the video creation and consumption, data, analytics, commerce, machine learning, and personalization

There is a definitive surge of Martech companies that are transforming the industry with their unique products. Commensurating the excitement around the dynamic martech landscape, R/GA Ventures, IPG and Snap have announced the companies that have been chosen for the R/GA Marketing Tech Venture Studio with IPG. The selected companies represent the future of mobile marketing and advertising across video creation and consumption, data, analytics, commerce, machine learning, and personalization.

R/GA Marketing Tech Venture Studio Participants

Infographic by Jagjit Singh

Currently, all the companies will have access to resources and support from R/GA, IPG’s agency network and Snap throughout the program which will emphasize opportunities for business development, pilots, and partnerships and provide the companies with unparalleled access to brand leaders and top-tier agency talent. The program will take place at the R/GA New York office, concluding September 27th with an invite-only demo event where each startup will have the opportunity to present their products to industry leaders, investors, and press.

Participating companies in the R/GA Marketing Tech Venture Studio are —

– Adludio is the leading sensory advertising platform connecting users and brands with high-impact creative and made-for-mobile experiences.

– Dashbot is a bot analytics platform that enables brands and developers to increase user acquisition, engagement, and monetization.

– Humblee helps businesses tell stories at scale using new and emerging technologies.

– Lytics helps companies personalize engagement with customers through the industry’s most advanced Customer Data Platform (CDP).

– Popwallet is a platform that enables brand marketers to manage promotions and other lightweight branded content through mobile wallets

– Quickframe is a platform for creating short-form original video at scale.

– Relative Insight enables brands to understand and relate to audiences by turning language into data.

– Whalar provides a highly creative, scalable and cost effective solution to authentic content creation through influencer collaborations.

Recommended Read5 Ways to Disrupt Video Marketing in 2017

“This program will give IPG clients access to companies that are pushing innovation in an industry that is going through exceptional change,” commented Michael Roth, the Chairman and CEO of IPG. “For the selected companies, they’ll gain exposure to our global talent network, a roster of leading marketers and Snap’s strategic leadership, giving them a significant advantage in the market.”

“We are excited to work with and support the growing ecosystem of partners that are innovating in the mobile advertising space, from leaders like IPG and R/GA to the startups selected for this program,” said Imran Khan, Chief Strategy Officer of Snap Inc. “We believe it will help advertisers of all sizes take advantage of increasingly engaging and creative ad formats for smartphones.”

As with all R/GA Ventures programs, R/GA will provide each selected startup with its award-winning product development, business transformation, marketing, branding, design, and technology services. Additionally, each company in the program will collaborate with and receive feedback and guidance from senior product and strategy leaders within Snap Inc. The program will also provide access to industry-leading experts from across the full range of IPG operating companies as well as access to the global networks of R/GA and IPG including clients, industry partners, mentors, and investors.

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