Collaboration will see Viber gain immediate access to a single integrated platform for global demand and efficient monetization of inventory
Gamma, a leading provider of voice, data, and mobile services, announced a strategic partnership with Viber to provide high quality, optimized and interactive ads to brands, agencies and media buyers in Asia. Gamma’s SSP platform will raise more demand for Viber’s premium inventory programmatically, through hundreds of ad partners and networks.
By utilizing Gamma’s proprietary technology and premium inventory, agencies can access display and video ads on both mobile, desktop and applications that can significantly increase their brand presence.
Dirk Jacobs, Managing Director, Gamma, said, “Asia is increasingly becoming digitalized, and consumers have fueled the growth of cross platform consumption for advertisements. We are thrilled to be working with leading communications provider Viber to ensure that their inventory is fully optimized and achieving their monetization goals together.”
Gamma previously announced partnerships with MediaMath and POKKT to increase programmatic ad yield for publishers as well as to provide advertisers access to premium ad space in Asia.
Currently, Gamma offers a proprietary technology platform and the first supply side platform (SSP) focused purely on monetizing Southeast Asian publishers.
Founded in 2014, Gamma is the offshoot of regional digital media player Ambient Digital and part of the Singapore based Q1 Group. Gamma also powers all of Ambient Digital’s programmatic offerings.
Using yield management, complete inventory management, and transparent reporting, Gamma enables publishers to realize the full potential of their inventory sales. Gamma’s platform is also offered to strategic client partners, allowing them to build exclusive advertiser/publisher connections through private marketplaces (PMPs).