The new executive hires will focus at leading Sabio Mobile towards rapid growth as a top mobile advertising platform.
Sabio, the smart mobile ad company and the creator of the renowned APEX ad platform seeks to enhance its presence in New York while revitalizing its creative team and the offerings. The company appointed Andrew Polsky as SVP, East Coast Sales & Total Market Strategy and Jean Yap-McNamara as Creative Director. The new executive hires will focus at leading Sabio Mobile towards rapid growth as a top mobile advertising platform for brands and agencies.
Andrew Polsky as Senior Vice President of East Coast Sales & Total Market Strategy, and Jean Yap-McNamara as Creative Director will assist the company to achieve its mission of providing brands and enterprises with the benefits of target customer identification through their location and the apps they use in their devices. This is achieved through the unique App Science® and Geo-Story technology.
Aziz Rahim, CEO, Sabio Mobile, said, “As Sabio Mobile continues to experience rapid growth by being a key mobile advertising partner for today’s brands and agencies, we felt it was important to expand our capabilities in sales along with adding to our award winning creative team. With Andrew’s depth of experience in total market strategy and Jean-Yap’s creative leadership in the digital and ad mobile space we are excited to further grow our reach.”
Polsky being the SVP Sales, East Coast will be based in Sabio’s New York office and will be responsible in growing Sabio’s client base on the East Coast through Sabio’s App Science capabilities. Prior to joining Sabio Mobile, Polsky worked with Adsmovil, supervising the brand’s partnership, revenue growth and programmatic business lines. Before that he had been associated with companies like Pulpo Media, CBS, The Miami Herald and CNET and had successfully led the digital management functionalities.
The fast-growing, award winning creative team of Sabio Mobile will be working under the Creative Director, Yap-McNamara, who would be based in Sabio’s headquarters in Santa Monica, California.
Together they will drive impactful mobile experiences to the existing brands Sabio is working with. A seasoned digital advertising professional with 14 years of experience, Yap-McNamara had previously worked with AdColony/Opera Mediaworks in a key leadership role where she created mobile experiences for a wide range of acclaimed brands. While her stint with digital interactive agency Schematic, she worked with clients like Warner Bros. Pictures and Sony Pictures. She was also responsible for digital advertising on accounts like Universal Pictures.