inMarket, the leading beacon proximity platform based, has its first CMO to lead global integrated mobile marketing strategies in 2017. The mobile-at-retail marketing platform acquired award-winning mobile and creative digital marketing veteran Cameron V. Peebles. inMarket’s first CMO will lead a team in integrated marketing, strategy, pipeline optimization, creative design, public relations and strategic positioning.
“The strategies and technologies that brands use to engage with consumers in mobile have been consistently improving since the introduction of smartphones nearly a decade ago,” said Cameron in a release issued by inMarket.
“inMarket’s industry leading technology, impressive track record of driving ROI and history of consistent growth is second to none. I’m very proud to be leading the company’s marketing initiatives as we expand even faster and reach many more exciting milestones.”
inMarket, founded in April 2010, identified the necessity to hire a CMO to expand its business operations globally, innovating cutting-edge mobile-first solutions for apps, brands, and retailers. Bringing Peebles to inMarket will help integrate its marketing initiatives with disruptive technologies.
Cameron has previously served as CMO of Airpush, Inc., taking the company to World Number 2 position in the 2014 Forbes list of “Most Promising Companies”. He was Director-Head of Marketing at mobileStorm, a renowned SaaS-based marketing communication platform. His experience in the mobile app industry will enable inMarket to tap into the emerging technology domains and grow strong mobile ad tech platform.
“Since 2010, inMarket has set the standard for real-time engagement at the moment of truth and helped brands gain unprecedented advantage through beacon technology at scale. Now, as our space matures and we enter a seventh consecutive year of growth, we know that sharing our vision with the community will be an integral part of our next chapter,” said Todd Dipaola, CEO and co-founder of inMarket. “Cameron has the perfect blend of marketing experience, savvy and the entrepreneurial spirit to lead our marketing team to continued success in the future.”
Cameron Peebles will make his first official presentation as CMO inMarket in an hour-long webinar titled “Mobile Location & The Tale of Retail ROI” on February 22. He will be presenting his insights on the best practices of location-based marketing, beacon technology and quality case studies from top retail-centric advertisers.