Mobile engagement platform, Localytics named Oracle Veteran Jude McColgan as its new CEO, replacing the company’s co-founder and CEO, Raj Aggarwal, who will remain actively involved in the company as a board member and continue working alongside McColgan and the Localytics team.
McColgan’s appointment comes on the heels of Localytics becoming cash flow positive. Aggarwal said, “As we continued to grow rapidly and achieved cash flow break-even, I felt the time was right to bring aboard an experienced leader of Jude’s caliber to amplify our efforts and take Localytics to the next stage of growth.”
McColgan brings nearly 20 years of experience in the enterprise software space with a strong focus on the mobile industry. He has held several leadership roles at Oracle, and TomTom, among others. Prior to joining Localytics, McColgan served as the President of Mobile at Avast Software. Previously, he served as Vice President and General Manager at Nuance Communications, where he led the Mobile Division, as well as Group Vice President for Mobile at TomTom. He has spent nearly 10 years at Oracle focused on enterprise software.
McColgan said “I am excited and honored to take on this role and build on Raj and the team’s work over the years. Localytics has carved out a strong leadership position with a great technology platform to help customers solve their biggest challenges — engaging with their mobile customers. I look forward to helping the company to further innovate its mobile engagement platform and continue supporting customers’ mobile marketing strategies.”
The Boston-based company recently unveiled a number of new products and capabilities, including a major update to its True Impact campaign reporting tool, the launch of Direct Access and new features to give marketers easier access to cross-channel customer data. Also, Localytics recently acquired Tapglue, a Berlin-based API service to drive mobile engagement through social features.
Localytics combines integrated data and engagement to deliver differentiated and impactful digital experiences. It drives mobile engagement for more than 37,000 apps covering over 2.7 billion devices. The company continues to grow existing relationships with brands such as CVS, Weather Channel, Comcast, Avis and Hulu, while recently adding new customers including Staples, HSN, TJX, Lifetime Fitness and Telenor.