Tapjoy Announces Major Growth in Audience Reach, Adds Thousands of New Apps From Big Name Publishers

Tapjoy

Tapjoy Reaches 581 Million Mobile Consumers, With 107% Yoy Increase In Monthly Unique Video Views

Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% increase in unique video views between June 2016 and June 2017, and a 117% lift in quarterly revenue versus Q2 of last year.

Read More: Programmatic TechBytes with Shannon Jessup, Chief Revenue Officer at Tapjoy

During the first half of the year, the company added thousands of new apps from nearly 150 new partners, bringing the total number of apps on the platform to well over 20,000. Tapjoy’s latest partnerships represent some of the biggest names in mobile publishing such as SEGA, Miniclip, Zynga, Zeptolab, Jam City, Atari and others.

Recommended Read: Rewarded Mobile Apps Have Completely Flipped the Script Between Brands and Consumers

Tapjoy

A 2016 comScore™ study confirmed Tapjoy Interplay™ ads deliver an unprecedented 3x lift across all brand metrics. The company works with Fortune 500 brands and the Top 200 grossing app developers. Founded in 2007, Tapjoy is a global organization with more than a dozen offices worldwide and is headquartered in San Francisco.

Shannon Jessup
Shannon Jessup, Chief Revenue Officer at Tapjoy

Shannon Jessup, Chief Revenue Officer of Tapjoy, said, “Our ad platform experienced tremendous growth during the past two quarters thanks to several important advances in our technology, a continued supply of engaging ad content from industry-leading advertisers, and of course, our partnership with some of the biggest names in app publishing. We are honored to work with many of the most popular titles in the app stores today to bring our fun and highly-engaging rewarded ads to millions of additional consumers.”

Read Also: Tapjoy Partners With Moat to Measure Video Ad Performance Across In-App Inventory

Currently, Tapjoy’s Maximum Impact Platform™ provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy’s diverse suite of rewarded Interplay™ ads, including video and rich media, to impact performance. Developers utilize our technology and mobile expertise to acquire and monetize users. The Tapjoy SDK is currently embedded in over 20,000 mobile apps, reaching 530 million monthly active users.

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