Mobile Marketing

Upland Joins Twilio Partner Program for Mobile Messaging Campaigns on Facebook Messenger

Via Twilio’s API integration, Upland will offer its Mobile Commons application to deliver automated campaigns via Facebook Messenger and SMS, seamlessly

Upland, a cloud-based Enterprise Work Management company, joined the Twilio Partner Program, to help clients deliver automated and personalized messaging campaigns on Facebook messenger platform, in addition to SMS.

“The traditional marketing database goes well beyond voice and email,” said Jed Alpert, SVP of Digital Engagement Solutions at Upland Software. “The ability for our customers to reach their audience through SMS, MMS, and now social platforms like Facebook Messenger, along with the robust personalization and automation of our Mobile Commons application, is a real game-changer.”

Upland will allow its Mobile Commons’ application customers to deliver messaging campaigns on Facebook Messenger and SMS, both, via Twilio’s cloud communication platform.  This is in addition to the out-of-the-box integrations that Mobile Commons has already built to connect with 3rd party CRM and reporting applications.

Mobile Commons is an enterprise-grade application for text messaging, acquired by Upland in 2014. It allows governments, non-profits, healthcare providers and commercial enterprises to drive automated and personalized SMS campaigns at scale.

Steve Mooney, Head of Alliances at Twilio, says, “In today’s world, it is critical for businesses to give customers choice by being present on all the channels where they communicate. Mobile Commons’ mobile messaging for Facebook Messenger will offer their customers expanded reach and personalization opportunities.”

Later this year, the early release of the Facebook Messenger functionality can be experienced by Platinum Success Plan Customers of Mobile Commons. It’s been close to a year since Twilio extended its Messaging API to support Facebook Messenger and Viber.

SMS campaigns on Mobile Commons have been the heart of ICF’s communications strategy. ICF is a global consulting and technology services provider with more than 5,000 professionals focused on making big things possible for our clients.   Tessa Heydinger, the Product Manager at ICF, informs, “Our organization targets a younger demographic where they spend most of their time, and Facebook Messenger through Mobile Commons will allow us to extend our reach and deepen engagement with this audience in a more effective way.”

Upland software is a listed company and has made over 10 company acquisitions.  Its Software solutions have 250000 users around the world. In the financial year 2016, the total revenue earned was $74.8 million, an increase of 7% compared to $69.9 million in 2015.  In March, it acquired Hipcricket, a mobile messaging platform to integrate it with Mobile Commons’ mobile messaging platform. Upland made 10 acquisitions in the span of 4 years.

In January 2017, Upland acquired Omtool, an award-winning enterprise document capture, fax, and workflow solution to enhance its workflow automation and document management product family. It purchased the company for $19.2 million and is expecting the deal to generate approximately $11 million in revenue in 2017. Upland and Twilio went public in 2014 and 2016 respectively. Twilio secured $233.7M in funding till 2015 before it got listed and acquired 3 companies, the most recent one being Beepsend SMS.

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  1. Pingback: Upland Launches New Version of LeadLander for Optimized User Experience and Lead Conversions

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